$569 7+ $699 8+ $749 XR I returned my max Monday due to horrible headaches. I got another 8+ for $699. I needed a phone asap or i might have picked up an XR. No doubt the XR has newer internals and probably will have the best battery life on any iphone, but it does have some things lacking that the older plus phones have. If someone is sensitive to pwm like many of us, is the XR the slam dunk go-to lcd model? Is 828p worth it for the a12 and battery life when you lose resolution, 3d touch, dual camera and can save a few bucks? The 7+ is cheap as hell for what you get. 8+ is only $50 cheaper than an xr, so that's closer.