Did Steve actual mention a subsidy along with the $199 price? If they are still locked and you HAVE to go with ATT why is there a subsidy? The "to sell more IPhones" doesn't cut it because (legit) users still HAVE to go to ATT unless it is unlocked at a higher price and activating with ATT new account gives you the $ savings. Or. . .is this just a way to make sure that upgrades have to pay full boat? Confused. . .