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I prefer LCD for the following reasons;
- No burn in
- uses less battery
The idea of an OLED on a cell phone to me is almost comical to be honest. OLED on big screen TV sets looks wonderful but this whole notion that a cell phone needs to compete with these things is as I said, comical. I need to watch high def or better on a tiny screen like I need a hole in the head.
LCD can burn in. I had burn in on my 5 and I have it on my 6. There's a reason whey the top bar is not black anymore...
 
I prefer LCD. I don‘t like the color changes when moving the head on OLED, the smear effect when scrolling.

I hate OLED and sent the iPhone XS Max back on day one and exchanged it with an iPhone XR. I love the LCD screen. It‘s so much better then an OLED.
 
For TV, OLED by far. I was watching Game of Throne's Battle of Winterfell and the difference between OLED and LED was pretty stark on that one. I can't speak for iPhone since I only have an iPhone 7 at the moment (but will upgrade this year).
The jump in quality on a phone is not as good as on a TV (OLED vs LED) so dont expect the same results as on a TV set.
 
Consumers don’t care about OLED and LCD, they hardly can tell the difference as it is. As a matter fact, there’s even been tests (On Youtube) where consumers couldn’t tell the difference between the XR display and XS display. Generally, Apples color calibration and brightness on the displays has always been stellar.

Sorry. That’s plain wrong. I don’t know one person who doesn’t find the screen of the X light years ahead of previous iPhones. And I only talk to lay persons.

Anybody you’ll talk to will say the XS is for normal buyers and XR is for budget buyers.
 
The OLED display of the Samsung S10 was amazing -- like looking at a piece of paper. It was noticeably better than XS's OLED, which in turn is better than the LCD on the XR. All IMO of course.
 
Sorry. That’s plain wrong. I don’t know one person who doesn’t find the screen of the X light years ahead of previous iPhones. And I only talk to lay persons.

Anybody you’ll talk to will say the XS is for normal buyers and XR is for budget buyers.

I think what you are saying here is complete rubbish, especially the last sentence. If the XR were for budget buyers then why is it so popular among the mainstream iPhone user right now? If ‘normal’ buyers whatever that means, are buying the XR, then what does this tell you about the draw if the XS? The screens are so dissimilar side by side that even those of us into tech are struggling to see the advantage of OLED. There is a difference sure, but it’s very small. The other thing, if the XR was for budget buyers as you say, wouldn’t it be cheap?
 
I think what you are saying here is complete rubbish, especially the last sentence. If the XR were for budget buyers then why is it so popular among the mainstream iPhone user right now? If ‘normal’ buyers whatever that means, are buying the XR, then what does this tell you about the draw if the XS? The screens are so dissimilar side by side that even those of us into tech are struggling to see the advantage of OLED. There is a difference sure, but it’s very small. The other thing, if the XR was for budget buyers as you say, wouldn’t it be cheap?

More people are buying XR because it is 90% the same at 75% the price point. And that’s what being budget is. You get 96% of everything but at 80% the cost.

When I say budget I mean in Apple’s context.

In India a 64 GB XR costs less than half the 256 GB XS.

In perspective that’s the budget buyer.

Cheap and budget aren’t the same thing.

But for somebody who doesn’t want to spend for a XS, relatively speaking yes XR is a cheaper/more economical upgrade.

I’m not saying it’s bad. But it’s a budget option.
 
More people are buying XR because it is 90% the same at 75% the price point. And that’s what being budget is. You get 96% of everything but at 80% the cost.

When I say budget I mean in Apple’s context.

In India a 64 GB XR costs less than half the 256 GB XS.

In perspective that’s the budget buyer.

Cheap and budget aren’t the same thing.

But for somebody who doesn’t want to spend for a XS, relatively speaking yes XR is a cheaper/more economical upgrade.

I’m not saying it’s bad. But it’s a budget option.

That makes more sense but I think budget is perhaps the wrong word as it insinuates something is cheap in many contexts and the XR still carries a premium price tag. I think to the vast majority of iPhone users the extra benefits the XS has over the XR are questioned. I’m seeing so many XR’s around now and they are becoming the business phone of choice too due to its affordability. I was shocked the other week visiting my local Apple store in the capital at the lack of marketing for the XS series. It’s got a very small presence whereas the colourful existence of the XR is the main attraction down the centre of the store? It seems odd how Apple aren’t pushing their flagship like you’d expect them to, but I suppose they have to react to market demand.

The future is certainly with the mid tier I think as it reaches a larger proportion of the consumer base. You’re right in that the XR has 90% of what is on the XS and it’s the 10% that is the hard sell in what is a very stale market.
 
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That makes more sense but I think budget is perhaps the wrong word as it insinuates something is cheap in many contexts and the XR still carries a premium price tag. I think to the vast majority of iPhone users the extra benefits the XS has over the XR are questioned. I’m seeing so many XR’s around now and they are becoming the business phone of choice too due to its affordability. I was shocked the other week visiting my local Apple store in the capital at the lack of marketing for the XS series. It’s got a very small presence whereas the colourful existence of the XR is the main attraction down the centre of the store? It seems odd how Apple aren’t pushing their flagship like you’d expect them to, but I suppose they have to react to market demand.

The future is certainly with the mid tier I think as it reaches a larger proportion of the consumer base. You’re right in that the XR has 90% of what is on the XS and it’s the 10% that is the hard sell in what is a very stale market.

Think of it this way.

Let us say there’s a company called LV that makes handbags from 5k to 25k with the ASP being around 10k. Now if they launch a new range tomorrow that sells for 3-7k and has an ASP around 4K, won’t it be a budget range? Even though the target audience would be millionaires only, but compared to their previous range, won’t you call it budget LV?
 
Anybody you’ll talk to will say the XS is for normal buyers and XR is for budget buyers.

This is a really bad argument. I mean, what’s considered a ‘normal buyer’ in today’s consumer market? FYI, _Nothing_ in Apples iPhone lineup is ‘budget’ whatsoever, a $750.00 iPhone is not remotely budget either. What I think you mean to say And would be the more appropriate explanation, the XR would be the entry-level iPhone with the new design supporting Face ID, etc.
 
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Think of it this way.

Let us say there’s a company called LV that makes handbags from 5k to 25k with the ASP being around 10k. Now if they launch a new range tomorrow that sells for 3-7k and has an ASP around 4K, won’t it be a budget range? Even though the target audience would be millionaires only, but compared to their previous range, won’t you call it budget LV?
I think that analogy already exists with most designer brands but I’ve never seen items like that referred to as budget. Look at premium Swiss watches for instance that carry price tags of £4k to £40k but the cheapest don’t get referred to as budget models simply because they are still part of that brand.
 
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Think of it this way.

Let us say there’s a company called LV that makes handbags from 5k to 25k with the ASP being around 10k. Now if they launch a new range tomorrow that sells for 3-7k and has an ASP around 4K, won’t it be a budget range? Even though the target audience would be millionaires only, but compared to their previous range, won’t you call it budget LV?
I don't think I've ever seen something with LV or Rolex or some other premium brand (discounting HK fakes) referred to as budget regardless of where they are in the product lineup. I think for the most part, their entry level is considered premium and those on the higher end of the spectrum ultra premium.
 
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Think of it this way.

Let us say there’s a company called LV that makes handbags from 5k to 25k with the ASP being around 10k. Now if they launch a new range tomorrow that sells for 3-7k and has an ASP around 4K, won’t it be a budget range? Even though the target audience would be millionaires only, but compared to their previous range, won’t you call it budget LV?
Lexus makes cars from the mid-to-upper thirties to the mid-6 figures. Are the less expensive cars budget models? They make a range of products for multiple markets.
 
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I have an 8+ and XS Max, and I use both throughout the week. I love both, actually, but I can't help notice that the XS Max screen has a smoother higher-def look and precise/vibrant colors. The 8+ is honestly fine but in direct comparison to the Max, the screen is definitely not as sharp/clear or vibrant. Of course, all this is subjective. At may age my eyes can use all the help they can get, and from experience I can say that the XS Max screen truly helps, and is a pleasure to use.
 
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Apple would have us "think" the Xr is budget, while in reality it's the price we've been accustomed to paying for the last several years.

So basically, they're trying to recondition the market. However, I don't think it's going quite how they expected.

In a desperate attempt to keep iPhone relevant, or at least sales afloat they're going all out on marketing the only phone that has any major traction: iPhone Xr.

If Apple doesn't tweak pricing for the 2019 lineup, they're not as smart of a company that I might have given them credit for.

We'll soon find out...
 
Overall I prefer OLED for the deep blacks and dark mode type stuff. But I gotta say that the whites with True Tone on look better on LCD iPhones.
 
Apple would have us "think" the Xr is budget, while in reality it's the price we've been accustomed to paying for the last several years.

So basically, they're trying to recondition the market. However, I don't think it's going quite how they expected.

In a desperate attempt to keep iPhone relevant, or at least sales afloat they're going all out on marketing the only phone that has any major traction: iPhone Xr.

If Apple doesn't tweak pricing for the 2019 lineup, they're not as smart of a company that I might have given them credit for.

We'll soon find out...

Outstanding post. What else is really interesting, is that the iPhone XS and XR launched separately in 2018, and the initial marketing went to the XS until the XR launched, and ever since then, all the marketing has been about the XR primarily through carriers and Apple itself. That’s a huge sign that Apple knows that the XS is not ‘consumer friendly’ with the price, but the XR is with trade-in/incentives to drop the price even more from $750.
 
Outstanding post. What else is really interesting, is that the iPhone XS and XR launched separately in 2018, and the initial marketing went to the XS until the XR launched, and ever since then, all the marketing has been about the XR primarily through carriers and Apple itself. That’s a huge sign that Apple knows that the XS is not ‘consumer friendly’ with the price, but the XR is with trade-in/incentives to drop the price even more from $750.

Yep, and it'll be very interesting to see if Apple repeats that launch strategy in 2019. IMO, Apple can't afford to lose any more "mind-share" going forward.
 
A colleague of mine was browsing iPhones today at work after his iPhone 7 has a microphone fault. He asked me what the difference between the XS and XR was? I said the XS has a stainless chassis, a slightly better camera, and an OLED screen. What’s an OLED screen he asked? I showed him an XR and another colleagues XS side by side..... I’ll get the XR he said lol.

The moral of the story? Most people don’t care or notice the difference between these screens. Unless you are conscious of it or into tech, it’s not going to drive you towards the £250+ price tag.

I’ve had similar experiences. Eg I asked a friend what they thought of the OLED screen on their new XS. The reply I got was - “what is OLED?” - lol.
 
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Turn off True Tone, look at any Xs and Xs Max straight on and you’ll have perfect whites. Apple’s tweaking of Samsung’s AMOLED’s make them the best mobile displays money can buy. AMOLED is amazing technology even with its inherent weaknesses.
 
I prefer LCD, on my Pixels I always run natural colour setting. The 7/8+ screen is perfect for me. Like my colours flat and natural looking.
 
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