It took Apple FIVE years to update the Mac Pro?

Discussion in 'Mac Pro' started by tubeexperience, Apr 8, 2017.

  1. tubeexperience macrumors 68040

    Feb 17, 2016
    As the title said: It took Apple FIVE years to update the Mac Pro?

    What are they doing at Apple?

    Do them come to their offices in the morning, drink slurpees, and go home?
  2. Skoal macrumors 68000

    Nov 4, 2009
    Apple isn't dumb. As much as we like to complain about "Apple is doomed" etc etc they know exactly what they are doing. All decisions are a gamble to one degree or another and they've certainly made some strange decisions in our eyes but at the end of the day they're here to earn money. I suspect the reason the Mac Pro and IMacs have been left languishing for so long is because as much as we love them they just don't produce the money like the iPhone, laptops, etc do. Most folks on Macrumors are pretty rabid about their love/hate of Apple but we are just a small portion of the consumer base Apple attends to.
  3. kennyisalive macrumors regular

    Feb 29, 2016
    It took them 5 years to build up the courage to admit they were wrong.
  4. AidenShaw macrumors P6


    Feb 8, 2003
    The Peninsula
    Apple has not updated the Mac Pro. Today's "new" entry Mac Pro is simply yesterday's "better" hex core config demoted to the entry config.

    They've shuffled the deck chairs on the Titanic.
  5. aaronhead14 macrumors 6502a


    Mar 9, 2009
    I think you mean "4 years before Apple talks about updating the Mac Pro."
  6. linuxcooldude macrumors 68020

    Mar 1, 2010
    Making a major decision and a redesign, 5 years after a major redesign is something that has to be done carefully.
  7. flat five macrumors 603

    flat five

    Feb 6, 2007
    i think, at least some of the main design team.. and Jony Ive himself, were working on the apple campus over the past few years.. amongst other things. (not all components of the building are standard.. some of the custom parts/systems are developed - and produced- by apple themselves.)

    but that aside, people like that don't show up to work, work, go home, not work..
    they're always working.. even when they're not.
  8. Scary Spice macrumors 6502

    Scary Spice

    Jul 31, 2015
    British Columbia
    You are right about product development being driven by profit (aka greed).

    This motivation used to have a wide scope (aka having cutting edge pro machines or great networking gear or a line of servers supported the apple brand and encouraged developers to buy the hardware resulting in indirect profitability), but now bean-counter Tim ruthlessly looks at the bottom line for each product.

    But you are wrong in your faith that apple knows exactly what they are doing... look at the apple car mess, and the rumoured last minute fall back to a small battery in the tb mbp... and now the reversal on their plans for dropping Mac Pro.
  9. linuxcooldude macrumors 68020

    Mar 1, 2010
    Unfortunately you have those pesky shareholders to appease, just one of the evils you have to contend with when your a publicly traded company.
  10. now i see it macrumors 68040

    Jan 2, 2002
    It'll more likely turn out to be six. The only wish I have is that Jony Ive won't be the one dictating the final design. If that happens, we're doomed.
  11. bigtomato macrumors regular

    Feb 28, 2015
    Its a shame this has happened and shame on apple for this. They need to remember when things were bad and how everyone stood by them no matter what. In my mind there is no excuse, only reason is greed. They can sell more iPhones than Macs !! Plus notice no more commercials of Mac vs PC, they don't need to anyone more now that their coffers are fulll.
  12. singhs.apps macrumors 6502

    Oct 27, 2016
  13. ActionableMango macrumors G3


    Sep 21, 2010
    That campaign had run its course; it wasn't going to run forever. Also, it's a bit awkward since Apple makes BootCamp which lets you run Windows on a Mac.
  14. Vjosullivan macrumors 6502a


    Oct 21, 2013
    They're mortals like everyone else. They made a huge strategic mistake when they created iOS and OS X as incompatible systems instead of complementary ones and they've been paying the price ever since.
    That's not really an excuse. Apple employ tens of thousands of engineers and there is absolutely nothing stopping them from having teams in place that could have kept this hardware at the cutting edge, sold more and increased profits.

    Unfortunately, this is being stifled by some people at the top who keep telling us how good they are at design but really haven't done any in the last decade.
  15. fathergll macrumors 65816

    Sep 3, 2014
  16. jinnyman macrumors regular

    Sep 2, 2011
    Lincolnshire, IL
    If Apple is after quick profit instead of building up its customer base by allowing easier switch/inflow of developers/spread of Mac culture, then I guess it will not be at the top that long. The most serious problem is this sense of feeling that Apple is no longer the company valuing the real professionals or prosumers. If their answer is iMac Pro, then wow.

    I get people's argument that Apple is discarding iMac and Mac Pro compared to iPhone and other consumer stuff, but Apple is no longer the company in blink of bankrupt.
  17. DearthnVader macrumors 6502a


    Dec 17, 2015
    Red Springs, NC
    It’s hard to improve on perfection.

    The cMP was a highly evolved desktop system, apple tried to go a new direction with the nMP, but missed the market.

    It really shouldn’t take this long to produce a Pro desktop, so we can only assume Apple is trying to reinvent the wheel yet again.

    Time will tell if they are going to succeed.
  18. apolloa, Dec 19, 2018
    Last edited: Dec 20, 2018

    apolloa macrumors G5

    Oct 21, 2008
    Time, because it rules EVERYTHING!
    Well Apple has really just followed Sony..

    They launched the trash can Mac Pro the same year as the PlayStation 4 was launched.

    Their are strong rumours the next Mac Pro will launch next year.

    And their are strong rumours the PlayStation 5 will launch next year.

    So just watch out for those PlayStation 6 rumours to know when Apple will update the Mac Pro again...
    --- Post Merged, Dec 19, 2018 ---
    You need a Mac to make apps for iOS..... they have the market there but with only the Mini and laptop offering new designs to take advantage of it.
  19. AidenShaw, Dec 19, 2018
    Last edited: Dec 19, 2018

    AidenShaw macrumors P6


    Feb 8, 2003
    The Peninsula
    The cMP wasn't even close to perfection.

    It borrowed the flawed case from the PowerMac G5, without rethinking the design. Flaws:
    • Painfully sharp handles, which not only made it too wide to fit horizontally in a 19" rack - but also tended to be bent in shipping unless it was carefully packed to ensure that no pressure was exerted on the handles
    • A yuge case - really yuge for what you can put in it (yuge)
    • Only four hard drive bays - half of what some competing large towers had
    • Only four PCIe slots
    • Mismatched memory - four DIMM slots on a single socket with tri-channel memory, and eight DIMM slots on a dual socket with six memory channels
    • Decently sized power supply - but power distributed through the motherboard so that anything other than one lower end GPU required extraordinary steps to get power. (we consider an RTX2070 to be a "lower end GPU")
    "Perfection" is not "form over function", and the cMP was all about form.
  20. silver_mtb Suspended


    Nov 27, 2018
    It is too late, and Apple knows it. They have lost this market segment. Seems like it was done purposefully to me.
  21. mavericks7913 Suspended

    May 17, 2014
    Because Mac Pro 2013 is a failure like Power Mac G4 Cube. Since Apple invested tons of money on manufacturing Mac Pro 2013 in USA, it is not easy to discontinue Mac Pro 2013 and it is logical.

    They never learned anything from their past. Around 1990, they moved their factory from USA to Asia because of manufacturing prices. Apple tried several times to make Mac in the USA but they totally failed. And yet, they invested tons of money on manufacturing Mac Pro 2013 in USA.

    Upgradability was not even considered for Mac Pro 2013 at all. Adding a new CPU and GPU was impossible due to fixed thermal design which is meant for specific parts. Apple designs their computers to manufacture them for 3~6 years with the same design in order to pay off changing the manufacturing process. But Mac Pro 2013? Not able to upgrade hardware due to its design and size. They just cant discontinue Mac Pro 2013 so that's why they've been selling it for more than 5 years.

    Yes, Apple is being stupid in these days. Not powerful enough to satisfy customers and charge tons of money. People say you need to use their own software like Final Cut Pro in order to feel the real power of Macintosh. Guess what? Mac has only 5 professional software to use. There are tons of professional software out there which does not take advantages from Mac but the hardware itself.
  22. darkgoob macrumors 6502

    Oct 16, 2008
    How do they know it wouldn’t make money if they don’t come out with it?
  23. SoyCapitanSoyCapitan macrumors 601


    Jul 4, 2015
    Wait for enough demand and then fill it. If the demand isn’t there yet they focus on portables and phones.

    Mac Pro is still a niche market overall. It fills the needs of some business and creative urbanites. Outside the cities almost nobody has one. So they wait for the demand to reach a certain level and when they no longer support older machines with updates.
  24. AidenShaw, Dec 20, 2018
    Last edited: Dec 20, 2018

    AidenShaw macrumors P6


    Feb 8, 2003
    The Peninsula
    HP likes for Apple to take that approach - it sells a lot of Z-series. ;)
  25. SoyCapitanSoyCapitan macrumors 601


    Jul 4, 2015
    Different market. The Z series customers don’t use mac apps and are mostly using these machines for engineering, IT and finance. Windows has a bigger market share so the demand for upgrades is bigger.

    That doesn’t mean Apple should take 5 years to update Macs though but they know sales figures and demand better than us.

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28 April 8, 2017