Based off the past, we'll probably see small components (typically unverifiable) within the next couple months. Then, we should see the major leaks, like the iPhone 6's shell/body, in late May/June.
I'm more excited for iOS 8 than the iPhone 6. Luckily leaks should start trickling in for iOS 8 soon, and then we get the beta in June
Yes, off we go for another ride on the Apple device release media hype roller coaster...Based off the past, we'll probably see small components (typically unverifiable) within the next couple months. Then, we should see the major leaks, like the iPhone 6's shell/body, in late May/June.
July 2011:Apple iPhone release process:
- Media posts leaks and speculation for weeks
- Some people build up expectations of what they think Apple "should" do
- Apple announces the new model
- A number of people post a flurry of disappointment / hissy-fit threads based on their unfounded expectations of what they think Apple "should have" done.
- Apple receives tons of preorders (when offered) and people line up at the stores in advance of release day. Pepper this with a few extreme folks camping out for days and the occasional Woz sighting.
- Apple sells tons of phones
- Some number of OCD individuals get torqued about some imperfection or issue that affects a small portion of devices and generate an epic "xyz-gate" thread on MacRumors
- A portion of these people return / exchange their device repeatedly seeking the absolutely perfect device.
- Apple (presumably) addresses any real production or software issues in the weeks following release.
- Rest of the world looks on amusedly at the people so wrapped up in an inanimate electronic gadget and goes on about its business.
- Repeat cycle in a few months
And so the MR cycle goes...
- Build Up