Quick look through the forums and I can't even begin to comment on the inane chit chat about not powerful enough, not enough ports, no included optical drive, too expensive, 1k for SSD?!, and all that other garbage. Well since everybody has thrown in their 2 cents, I'm going to throw in mine. I'm not sure why anybody is surprised by the pricing or the features. It reminds me somewhat of the 12" Powerbook; But I think its a much better ultra-portable. A couple of key points to this comparison: 1: The 12" PB was price more than the 14" iBook, but less than the 15" PB 2: The 12" PB was NOT much lighter than the 15" PB (4.6lbs) 3: The 12" PB was SLOWER than the 15" PB (albeit slightly faster than the iBook) 4: The 12" PB was as thicker than the 15" PB The MBA along the same lines of comparison: 1: The MBA is priced more than the 13" Blackbook, but less than the 15" MBP 2: The MBA is MUCH lighter than the 15" MBP and the 13" Blackbook 3: The MBA is SLOWER than the 15" MBP and the 13" Blackbook. 4: The MBA is MUCH thinner than the 13" Blackbook With the above 4 comparisons, you can see the MBA is (by my definitions) a fantastic ultra-portable that fits in with the existing Apple marketing for an Ultra-portable, between the MB and the MBP. In engineering, they teach students that good quality is fit for purpose. I think the MBA is a good quality product because it fits the purpose it was designed for. It is lighter and thinner (which makes it more portable), it is powerful, has a full size keyboard, screen and trackpad. On the other hand you can argue portability if your definition of portable is also a smaller footprint which unfortunately the MBA doesn't have, but of course the trade off would have been a smaller screen and keyboard. So if you're one of those people, stop bitching and consider other products. A company such as Apple has responsibilities to sell their product, but not necessarily to everyone. They've made a marketing decision and defined an ultra-portable in this sense. They've done a fantastic job building the MBA. Engineers and computer techies alike can not deny how hard it is to build such a powerful product in such a small space. If you're buying an ultra-portable to encode DVD's or play games, then you need to reconsider whether you need an ultra-portable, or a desktop replacement. Usually ultra-portables are a second computer that frequent travelers lug around on business trips. These trips usually mean a spreadsheet here, word processing there with a bit of keynote (or powerpoint). Its interesting, if HP released an ultra-portable, people may say "Hey, specs aren't that great, expensive. Let me consider another product". With Apple it seems to be tear them a new one because they didn't design a product that suited all my wants. If you don't like it or find it doesn't suit your needs, move on. Your complaining on this forum isn't going to get Apple to re-design their product. I'm going to go out on a limb and say, I really like the MBA. Its a great size with great specs (for its size) and priced within Apple's marketing scheme (ie they're not ripping you off). I won't be buying one for myself because it doesn't suit my needs since I need a desktop replacement. Edit: In response to Domoflodge's question: I say Blackbook to denote the top of the line Macbook, ie the Black Macbook.