Like my title says. It's about the software that runs hardware. Of course hardware specs are important, but how you actually feel, experience the product is more effective. I had Galaxy S3 and iPhone 4. IPhone 4 lacks its hardware specs compared to GS3. But iPhone 4 doesn't really lag compared to GS3. On the other hand GS3, even though this machine has better hardware specs, better GPU and stuff, its software doesn't utilize this beasty hardwares. GS3 lags bad. That's why Apple customer royalty is higher than any other company. What's your opinion?