Motorola 68k = 68k Mac
PowerPC = PPC Mac
Intel = x86 Mac
Apple Silicon = Apple Mac
(...and if they switched to AMD processors we'd still have x86 Macs... or if you really wanted to stretch a point, the alternative name for the x86-64 architecture currently being used by Intel is "amd64"...)
As is quite common, the pedants are "not even wrong" and are just from Humpty Dumpty syndrome ("words mean precisely what I intend them to mean..."). The English language is defined by usage - get over it (or learn French). There's no historical consistency over whether Macs are named for the processor ISA or the processor maker. Use whichever you like.
However, the fact that the new Macs will be switching from x86 to ARM
is significant. For one thing, ARM is very well established, is a known quantity for any developers also working on mobile, many Linux applications - including ones critical to web development - already 'patched' for ARM64 - and ARM compiler backends already tried and tested.
AFAIK there haven't actually been ARM-branded processors since the days when the "A" stood for "Acorn". There are Samsung Exynos chips, Qualcomm Snapdragon chips, Ampere Altra chips, Amazon Graviton chips, Marvell Thunder chips, Fujitsu A64FX chips, Broadcom chios and so on... and Apple Silicon/A-series. They use various permutations of ARM-designed and custom building blocks - but the one thing they all have in common is that they use one of the ARM instruction sets.
The point that the "ARM will never out-perform Intel" crowd don't get (well, apart from the inconvenient truth of all of those benchmarks showing that they already do) isn't that Apple are going to sprinkle magic pixie dust on it to make "Apple silicon" - but that every ARM-instruction-set chip in existence has been tailored for a particular application and varies enormously in power. Those chips have been
predominantly low-power mobile or embedded system chips - but those Amazon chips were designed to stick it to Xeon and AMD Epyc, while the Fujitsu chips are for supercomputing applications (...and chips like the original ARM 2/3
did thrash their Intel contemporaries - the ISA was never developed 'just for mobile').