But having a crown on the Apple watch makes it look more appealing. The button on the moto 360, looks like a button. I think apple tried their best to mimic traditional watches and I'm sure it will help sales.
I think that being round trumps a crown, the latter of which many young people have never used or thought about, and which seems like a tacked on afterthought with the Apple Watch.
I.e. If Apple had two models, one the current square lump with a crown, and one that was round with a traditional stepped shape ( like the Huawei Watch) and a button, I betcha the round one would outsell the current nerdy square one like crazy.
Your opinion might be different of course. But for now, there's no such choice. It's like before Apple went with big displays.