Prices
As I've said, price increases could particularly suck because it's that much worse to break a dollar. 1.09 would be a much more negative change than .89 could be positive. That barrier makes a big difference. and, a 50% price increase, or something of the sort, would REALLY kill sales.
But... supposing these rumors to be false, and the record companies get teh same amount of dough, then i imagine with apple selling in SO much more bulk than expected, costs per item must have dropped. If the quantity has made it enough cheaper, and apple is actually turning a profit, I think they should use the one year anniversary to drop the price to 89 cents. The profits, at this point, are puny, at best. But, give them up, and undercut the competition by ten cents, and it would become EVERYBODY's standard, because it's the cheapest and the best, and nobody would be willing to leave that to play in wma. Meanwhile, Apple is the only one selling in quantity. So everybody else currently selling at .99 would make the same zero profit as apple at .89, but apple would further increase market share.
That's just my little dream. Fax it over to somebody at apple.