iTunes Chief Eddy Cue Says Apple Will Share Details on its TV Plans in 'a Little Bit of Time'

[MacRumors]

Apple iTunes chief Eddy Cue today spoke at Variety's 2018 Pollstar Live event in Los Angeles, California, where he discussed Apple Music and the Music Business with Variety Executive Music Editor Shirley Halperin.

Cue's talk wasn't streamed live for viewers at home to watch, but several attendees shared Cue's major talking points on Twitter.

Image via Stacey Cohen White​

Unsurprisingly, some of the discussion focused on the HomePod, which is officially launching this Friday. According to Cue, the HomePod will use its built-in A8 chip and AI algorithms to automatically adjust the bass, treble, and other settings on a song-by-song basis, so there won't be a need for users to fuss with settings.

In fact, Apple is confident enough in the HomePod's ability to make these adjustments that there are no built-in options to allow users to manually adjust sound.

Cue didn't want to share information about Apple's upcoming original programming plans, despite the fact that the company has inked deals for eight TV shows so far. He did, however, say that we may hear "a lot more" about Apple's plans in "a little bit of time," suggesting Apple will share details on its television goals later this year.

Details are light on the other points that Cue covered in his talk, but should more information surface on what he had to say, we'll update this post.

Article Link: iTunes Chief Eddy Cue Says Apple Will Share Details on its TV Plans in 'a Little Bit of Time'

 

[DocMultimedia]

In other words, we'll tell you how much OUR streaming package will cost.

 

[snowboarder]

Was he dancing?

 

[farewelwilliams]

such an odd slide in the background.

 

[gowhitestripes]

In other words, we'll tell you how much OUR streaming package will cost.

I am completely on my Apple TV. I subscribe to DirecTV Now, Netflix, HBO.

I initially ordered 1 white HomePod, but will order another once 2 work together.

My hope is to have a HomePod on the wall on either side of my TV
and to control my TV through VOICE CONTROL. ;-)

I want to know more about if this setup will eventually work. I am hoping the sound is as good as I am hoping for.

 

[jdillings]

Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/l...xits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.

 

[Doomtomb]

The long awaited Apple TV content plan? They should've bought Netflix years ago with their massive cash pile.

 

[timborama]

AFTER his shares vest.

 

[itsmilo]

Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/l...xits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.

Not surprised regarding Apple and also not surprised regarding Fuller. He seems to leave everything lol

Dont expect the F word, nudity or people smoking on Apple content

 

[44267547]

Perhaps during WWDC 2018 he is referring to or maybe even further explaining during a Spring keynote.

 

[cknibbs]

Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/l...xits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.

Maybe - maybe not though. I’d love to watch some of the Netflix series shows but as many of the ones that seem interesting are riddled with profanity and unneeded nudity/sex I stay away from them. There is still a segment of the world who enjoy entertainment more when those things are not present. I for one appreciate Apples effort for “family friendly” content.

 

[dogslobber]

Eddy is a safe pair of hands at Apple. He's in control.

 

[cmaier]

Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/l...xits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.

It doesn't say anything about family friendly. It says he wanted to make black mirror, but what they bought was amazing stories, a known quantity. He didn't want to make the show he and spielberg sold to apple, and he has a long history of flaking out and leaving or getting kicked out of jobs.

 

[tkermit]

the HomePod will use its built-in A8 chip and AI algorithms to automatically adjust the bass, treble, and other settings on a song-by-song basis, so there won't be a need for users to fuss with settings.

In fact, Apple is confident enough in the HomePod's ability to make these adjustments that there are no built-in options to allow users to manually adjust sound.

Maybe there should be though. Some reviews make it sound pretty bass-heavy:

The HomePod's audio sounded warm and immersive, and distinctly bass-y — at times too much so, in the same way many Beats headphones tend to sound.

the bass felt too thump-y on the HomePod, but the bass guitar sounded great

The HomePod, meanwhile, has very thump-y bass, with an algorithm on board that looks ahead at the track’s next 30 milliseconds and tunes frequencies in real time. But the algorithm isn’t always effective: In certain songs, the bass sounded too prominent, burying vocals and other mid-range sounds.

https://www.buzzfeed.com/nicolenguyen/homepod-review

 

[justiny]

Dont expect the F word, nudity or people smoking on Apple content

Were people really expecting any of that from Apple?

 

[Mike MA]

I am completely on my Apple TV. I subscribe to DirecTV Now, Netflix, HBO.

I initially ordered 1 white HomePod, but will order another once 2 work together.

My hope is to have a HomePod on the wall on either side of my TV
and to control my TV through VOICE CONTROL. ;-)

I want to know more about if this setup will eventually work. I am hoping the sound is as good as I am hoping for.

Fair thoughts... but are you sure you got the bottom line of the article right?

 

[Creek0512]

Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/l...xits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.

Bryan Fuller quickly abandons every show he works on.

 

[djlythium]

Eddy is a safe pair of hands at Apple. He's in control.

Psh. Cue needs to exit, badly. I feel like the services under his leadership have tanked in quality.

 

[cardfan]

I am completely on my Apple TV. I subscribe to DirecTV Now, Netflix, HBO.

I initially ordered 1 white HomePod, but will order another once 2 work together.

My hope is to have a HomePod on the wall on either side of my TV
and to control my TV through VOICE CONTROL. ;-)

I want to know more about if this setup will eventually work. I am hoping the sound is as good as I am hoping for.

Hope you're patient because that isn't happening right now. Homepod is about apple music.
[doublepost=1518038438][/doublepost]I'd rather see Apple buy syfy or something. Save batman while you're at it and buy up dc comics. Stick with that genre.

 

[questioner76]

I think a lot of us want to do this exact thing. Seems like it could sound amazing with tv. Hopefully Apple will have the stereo function work with Apple TV.

I am completely on my Apple TV. I subscribe to DirecTV Now, Netflix, HBO.

I initially ordered 1 white HomePod, but will order another once 2 work together.

My hope is to have a HomePod on the wall on either side of my TV
and to control my TV through VOICE CONTROL. ;-)

I want to know more about if this setup will eventually work. I am hoping the sound is as good as I am hoping for.

 

[navaira]

Eddy is a safe pair of hands at Apple. He's in control.

In control of what exactly?

I can't decide whether Macrumors calling him "iTunes chief" is a compliment, shade, unintentional or something else.

 

[Mjmar]

So far all of the efforts made by Apple to create original content have failed and I expect this to be no different.

 

[curtoise]

Not surprised regarding Apple and also not surprised regarding Fuller. He seems to leave everything lol

Dont expect the F word, nudity or people smoking on Apple content

Same as Disney and they are not doing too bad, if more people and family swill trust Apple specifically for this feature.
[doublepost=1518039154][/doublepost]

I am completely on my Apple TV. I subscribe to DirecTV Now, Netflix, HBO.

I initially ordered 1 white HomePod, but will order another once 2 work together.

My hope is to have a HomePod on the wall on either side of my TV
and to control my TV through VOICE CONTROL. ;-)

I want to know more about if this setup will eventually work. I am hoping the sound is as good as I am hoping for.

I do have DirecTV Now for free thru AT&T but they guide and interface is awful, confusing, lag and plain bad, I'm also testing their beta and it is tiny better but still bad, on the other hand I have a YouTube TV account and their guide and interface is great, clean and to the point, the unlimited DVR is fantastic too but just not too many channels.

 

[btrach144]

They've been saying that for the last 10 years

 

[Tech198]

auto adjusting everything sounds good, and may appear *unique*, but not everyone will like the auto stuff on a speaker.. If you can tweak that from iOS, then it would be good.