I generally prefer physical media due to the higher bitrate and hd audio/Atmos. However right now there are a lot more Dolby Vision titles on iTunes compared with blu Ray. I think having having Atmos and hd audio will probably sway me towards the disc as I have a capable Atmos sound system but anyone compare the same title on blu ray hdr10 vs iTunes with Dolby Vision? Sound quality aside. This will be on an lg oled65c7p. It has an active hdr feature which supposedly can make up some of the difference between hdr10 and Dolby Vision.