When did latest movie rentals cost 15pounds 99pence via iTunes /Ap4kt.v.
One or two movies look decent, rentals are costing purchase price, when did this happen.
These are Premium VOD rentals that are instead of the cinema release (which has been stopped because of Coronavirus) and are hence being charged at the rate of cinema release windows.
Four months or so from now they'll be available at regular rental prices.
Thanks everyone, I thought it could have been an error, though I'm not one for Cinema Day Release.
Quiet content whenever cost settles as I like to mix Rentals with a carefully selected 4K purchase.
This is the key question, I get the extra cost due to being cinema release, but if they are then quality impacted that would be disappointing. Should be extra high quality.....
All of the Home Cinema rentals are HD, no 4k stream available. There may be reduced bitrates but it may be difficult to see the difference without a direct comparison between reduced rate and full rate.
And many VOD services (Apple for sure, can not say about netflix or amzn) use variable bitrate technology. So even if they have a UHD copy, if network congestion does not allow for it, lower quality encode will be automatically used. And the other way around - if network allows, bitrate will be increased also automatically.