Good keynote - a lot of good news I think. The one thing I'm not totally clear on is the sync situation. Forstall announced wireless syncing in iOS 5 and then Jobs announced iTunes Match. Are these separate features? If so, why would I be inclined to pay $25 per year to match and sync songs to my iPad from my laptop when I can just sync those songs over my home wi-fi connection? It sounds like everything else in iCloud is free, so no troubles there with contacts, photos, etc. I know no one is going to have a concrete answer at this point, but I just thought it was interesting that they offered basically the same option (sync your non-iTunes-purchased music to your iDevices) in two formats - one of which costs money. Seems redundant to me?