RE: In response to Cliffhanger...
The major studios have a problem with Apple selling music, television shows, and movies at low price points. They want control over the sales price of these items recognizing that the user will only buy it once. What I was talking about is "renting" movies that will cease to operate after a specified amount of time. It would be almost like downloading software on a 30 day trial. After 30 days, you can choose to buy it but if you don't, you can't watch it anymore.
What would be really cool is if you rented a movie on i-Tunes and after a 30 day period, it only allows you to view "limited features" aka... The movie's trailer. It would be free advertising for the studios. Another thing they could do is then deactivate the movie but have it play other trailers from the studio that produced the original rentable download. Also, if people really like the movie, the studios would make their money on the retail purchase at a later time. It's almost like try before you buy. This would be a really neat download model and one that wouldn't be very difficult to implement.
They would just have to treat it like a piece of software with a 30 day trial and after 30 days, you can only access the trailer. I think that would be awesome and genius.
roocka
The major studios have a problem with Apple selling music, television shows, and movies at low price points. They want control over the sales price of these items recognizing that the user will only buy it once. What I was talking about is "renting" movies that will cease to operate after a specified amount of time. It would be almost like downloading software on a 30 day trial. After 30 days, you can choose to buy it but if you don't, you can't watch it anymore.
What would be really cool is if you rented a movie on i-Tunes and after a 30 day period, it only allows you to view "limited features" aka... The movie's trailer. It would be free advertising for the studios. Another thing they could do is then deactivate the movie but have it play other trailers from the studio that produced the original rentable download. Also, if people really like the movie, the studios would make their money on the retail purchase at a later time. It's almost like try before you buy. This would be a really neat download model and one that wouldn't be very difficult to implement.
They would just have to treat it like a piece of software with a 30 day trial and after 30 days, you can only access the trailer. I think that would be awesome and genius.
roocka
