As I purchase fewer and fewer Blurays, I'm at a crossroads of whether to continue with iTunes or switch over to what seems to be taking over: Ultraviolet. More movies come packaged with UV. The disc to digital program is a cheap way of upgrading my 150 DVDs to high definition and cloud-based storage. More devices play UV. It seems to be the logical thing to do. However, drawbacks. -I'm already in the Apple garden. ATV3 is our main hub of entertainment. We have a Roku 3 but it isn't set up on the main TV. -I already have 50+ movies purchased from iTunes. Being stored in their cloud and ready to stream at a moment's notice is very nice. Extras are becoming more and more common. -My kids' Disney flicks have all been redeemed in iTunes and watched on iPad frequently. Would have to figure out a way to get those watchable in Flixster. (We don't have Vudu in Canada) Thoughts? What is everyone here doing and what do you think the future is?