Resolved iTunes Prices: "$19.99 BUY" vs "$19.99"

[sonicrobby]

I've been adding shows and movies to my wish list and today I noticed that some of the prices have the word "BUY" behind it, and some don't. Why is this?

My speculation is that the ones that say BUY are on sale, but I don't know for sure. If that is the case, is there a way to see the original price to determine how much I would actually be saving?

 

[jimN]

From your screenshot, those that say buy are single films and those that don't are collections of 2 or more. A large sample might disprove or support this observation.

 

[Gav2k]

Looks to be more a case of the length of the films title closing down the space for the button.

 

[sonicrobby]

From your screenshot, those that say buy are single films and those that don't are collections of 2 or more. A large sample might disprove or support this observation.

Looks to be more a case of the length of the films title closing down the space for the button.

True, I wish they would expand this to take up the entire screen. Below is another screenshot with some other samples. Here, Red 2 is a single movie and it still says "BUY", Archer is an entire season and doesn't contain "BUY", so it doesn't look like its bundle related. Both titles seem short enough to fit, though I could be wrong about it. I'm not finding any luck googling the subject either. I may inquire from an Apple Store employee to see if they may know.

Edit: Though Jim, you may be correct. All other non-bundled movies seem to say "BUY", and none of the TV series' do.