Same here. I guess we'll have to wait for Apple to update the store. I do see the "Top Rentals" in Movies with 8 titles in the list, but no idea how they got there...
Steve Jobs rented Mean Girls like 8 times.
did you run the ipod updater-one is required for the ipod to play the rentals-A nasty surprise. I have a 60 gig Video Ipod (about two years old). It plays purchased movies from Itunes perfectly, but I can't move a rental movie from Itunes over to Ipod. I get a message that says this version of Ipod doesn't work with rentals. So, the purchased movies work, the rentals don't...
This from a company that has posted record profits. Apple is going microsoft in a big way. Can you imagine...making obsolete thousands of good video Ipods (purchased for hundreds of dollars), by cleverly leaving their operating systems out of rental playing.
Oh, by the way, Apple is also LYING on its Itunes website, it says "Play Rental Movies Anytime, Anywhere"...uh...except on about a million Ipods!
Disgusting!
Jobs said "current generation iPods" at least twice during the keynote.
There is an online petition circulating to ask Apple to rectify this issue with a firmware update for older models at: http://www.PetitionOnline.com/ipodrent/petition.html. There's a lot of people pissed about this -- pass it on.
If technological barriers and (speculative) DRM issues are truly not impediments to older video iPods utilizing the iTunes movie rental service - and, indeed, inspection of the purchased and rental videos show that files & codecs are exactly the same -- then Apple has no reason to exclude their millions of current customers for using the service as it was intended.