Aperture/iPhoto are being replaced by Photo's, seemingly a combo of consumer and pro level photography features with plugin's, effect's, editing, etc. iBooks and iPhoto are already separate w/ iBooks having it's own store. Why not an iMovie store? iTunes can handle music and music sales. The app's come free with new Mac's. Revamp an "iSync" service that can handle USB and wireless device syncing. Done. Some say it'll be messier, but the only difference would be separating the movie store into iMovie and cleaning iTunes out. Doubtful, but Windows versions (for sale) would be perfect, instead of syncing via Outlook and folders, offer the Mac experience. Thoughts?