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iTunes season pass pricing

S

southbark

macrumors regular
Original poster
Was curious who decides the pricing of season passes apple or the network?
I have noticed over the past year or so how once a new show becomes populer the price almost doubles in some cases.

Her is an example on 10-01-2013 Blacklist was 19.99 and today 10-11-2013 it is 39.99
 

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I'm pretty sure it's the studios. Same thing happened with Elementary season 2- before it started: $34.99; after it started: $44.99.
 
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