

Macworld notes that Apple has launched a new bargain bin of sorts for HD movie sales in its U.S. iTunes Store, featuring 30 titles in a dedicated "HD Movies $9.99" section [iTunes Store] of the store, although a handful of the films are priced even lower.
Apple launched HD movie sales in the U.S. iTunes Store in March 2009, setting a standard price point of $19.99 for most titles, although some have been priced lower. A dedicated $9.99 section marks a new pricing low for anything more than a handful of titles, however, and users can obviously hope that the discount offerings will expand over time.No, Apple has not (yet) managed to finish dragging the studios into the 21st century en masse. But it has introduced a $10 HD movies section and stocked it with 30 films including 3:10 to Yuma, American Psycho, and The Doors. Of course, Witless Protection and Disaster Movie also made this bargain-HD-bin debut, but I guess Apple needs to take what it can get for now.
Article Link: iTunes Store Features Limited $9.99 HD Movie Sales