With Apple soon to be launching DRM free downloads at a high bitrate I thought I'd see what people are missing to make the iTS their only stop for media content. My list is the following: - DRM - CD quality bitrate (if they are really using the original masters this should even be better than a Lossless rip of a CD) - 720p video content - 5.1 discrete surround sound - wide-screen content - movie rentals - bigger movie selection - bigger tv show selection I have a feeling that we will see a bigger movie and tv show selection this year. There also have been rumors about movie rentals and 720p will come, to really make use of the Apple TVs HD functionality. I just wished they'd start with offering all the regular wide-screen content instead of letterboxing it. I don't think I'd shop anywhere else if the iTS had all that.