Okay this kind of came to me from a similar idea in the gaming world. I'm a big gamer and stats and stuff like that are interesting to me. Anyway here's my suggestion (which for those of you who have Steam may know how this works). Keep track of hours of music listened to in say a continuous 2 week span. This can be synced through your ipod and within itunes itself. And give ratings related to how much hours of music you have listened to in the those 2 weeks. So if you've listened to I dunno 12 hours of music within that span, it'll keep track and give you a rating like: 'casual listener' or if you have totaled up 40 hours of music listening you're an 'avid music fan'. I dunno what to call them but I like knowing how much music I've really listened to recently and this would be cool. Or to take it even further, see what genre (granted you have this organized in iTunes) that you're listening to most and this can go even deeper. For me it's just another thing to look at and this will probably keep me listening to music, using iTunes just to keep my stats up. If I see a drop in hours per the two weeks, I'd be more inclined to try to listen to more that week or something. And if genre can be kept track of, maybe I can switch it up. I love music and this is just another way for me to keep track of my listening habits, maybe change it up or just keep me going. I know there's a # times played for songs but I'd like an overall count of hours of music listened to and since there IS already a counter for songs played, it won't be too hard to add in some code to add in the minutes of those songs played and it will only be needed within iTunes rather than new firmware for iPod etc. It'd be fun. I'll post a screen of what it's like on Steam (PC gaming service/community). Check the attachment to see what I'm talking about.