I've been a long term user of iTunes and think it's a fantastic piece of software but one area of the iTunes Store that needs an overhaul is the quality of the video supplied. The quality is pretty poor especially the quality of most music videos. We're at the age of being able to stream 1080p video from YouTube, EG. Lady GaGa Feat. Beyoncé - Telephone (1080p!) yet barely get decent quality 480p video from iTunes. With the launch of VEVO on YouTube you can now watch iTunes equal (if not better) quality music videos for free. It's not only the resolution of the video it's the encoding. A lot of the music videos I've purchased from its have washed out colours and look like a layer of vaseline has been smeared on the camera lens. I can get better quality videos ripping from my music video DVD's. Some examples: Britney Spears - Toxic DVD rip (1500Kbps, H.264, Handbrake encode from ripped music video DVD) Cost: £7 for DVD with 14 videos Good contrast, lack of macroblocking, richer colours and better deinterlacing iTunes encode (1755Kbps, H.264, iTunes encode) Cost: £1.29 Washed out colour, bad macroblocking, bad deinterlacing and terrible contrast. Owl City - Fireflies YouTube snapshot (480p) Cost: FREE iTunes music video Cost: £1.29 Need I say more? I would love to download my TV shows, movies & music videos from iTunes but I get much better quality from my Blu-Rays, DVDs and now even YouTube. Sure iTunes is a lot more convenient and easier but for me quality > convenience.