Much is being said how the iwatch resembles or doesn't resemble other watches, how it is a brilliant piece of engineering or innovation. In my opinion, and you may respectfully disagree, Apple didn't copy anyone, they also didn't engineer anything brilliant or innovative either. They had the seeds of the design years before the iwatch. It was called the ipod nano (6th gen). And it looked like this. With dimensions of 37.5 x 41 x 8.78 mm, the ipod nano was almost exactly the size of the iwatch. Take a nano, rotate it 90 degrees so that the longer side is vertical, clip off the sharp corners (thoughtfully delineated by the black bezel and coloured metal border) and round the face a little. Voila, you now have an iwatch (without the buttons on the side of course) 38mm. Unfortunately you also have to really blow the thickness up. With a width exceeding the moto 360 this is one thick beast. Gadgetviper seems to have done a comparison. http://gadgetviper.com/apple-watch-iwatch-review/ The moto 360 is 11.5 mm thick for comparison. Take this with a grain of salt. Using apple's images it appears that the width to length ratio is about 2/7 giving a thickness of between 10.9 (38 mm) and 12 mm (42 mm). Needless to say the iwatch is significantly thicker than the iphone 6 or the surface pro 3. I think once people really get their hands on it and see how thick this thing is, especially for women there may be an abrupt about face on the design because seriously this thing is clunky. The nano was 21g the iwatch (no band) is likely at least 30g, which may be fine because there are a lot of heavy watches out there. While the iwatch seems okay, to me there just isn't enough progress. It looks largely identical and despite 4 years progress manages to be significantly thicker. I don't know how much of that is battery because apple didn't mention battery (so its probably bad). In my opinion the design has improved and regressed in obvious areas. The iwatch is obviously sleeker but its tremendously fat. Its difficult to compare features until we start getting reviews. About the marketing pictures. Yep, really says it all. The iwatch is nothing new, its simply the evolution and perhaps lack of, on a product that apple produced long ago.