Yea, I saw this too, but I'm sure you can get free shipping. I emailed a question to them actually asking about the 27" display to see if they would have it in stock next month, and they replied with an offer if I ordered anything in their store within the next 5 business days they would offer me free ground shipping, so I would suggest emailing or even calling their customer service to try and get free shipping.
However, even if you do pay for the shipping, you'll still be saving more than purchasing it from Apple, IF you don't live in New York as you won't be charged tax.
Just some things to consider.