James Dyson Podcast

Discussion in 'Community Discussion' started by LiveForever, Jan 21, 2008.

  1. LiveForever macrumors 6502

    Dec 13, 2007
    This is a transcript of a James Dyson podcast in todays (UK) times.
    Dyson touted his idea to all the major companies, run by marketeers, and they laughed at him. So he set up his own company and the rest is history.

    If you are an engineer this will ring so true to you.

    One reason why I love apple as Steve Jobs doesn't rely on market research but gut instinct and good design and engineering.

    This is just one small gem in it:

    "In many British businesses, the engineer sits way down the food chain. Meanwhile, much further up, is the marketing team. Marketeers have become immensely powerful in influencing what new products should be built, and what features they should include.

    One reason for the ascent of the marketeer, is that their recommendations are usually based on evidence, good, earnestly gathered evidence – of what sells, and what does not. Armed with these insights into people’s behaviour, the marketing director becomes the arbiter of what sells. Sounds good? Well, I’ve no problem with market research based on evidence. But too great a swing in power from the engineer to the marketing man would create a static society. Why? Because the reality is, they are arbiters of what has been selling, not of the unknown breakthrough yet to be invented. That’s where the inventor comes in. The genius of the design engineer is his or her ability to think the unimaginable, and then go ahead and do it, even if potential customers expect something more familiar. "

  2. Sesshi macrumors G3


    Jun 3, 2006
    One Nation Under Gordon
    Apple is built on marketing - and not that this is a bad thing altogether. It has innovative designs, but those come from a marketing mindset. Dyson wouldn't have got a look in at Apple for the reason that the mindset isn't quite the same.

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