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Jimmy Iovine: NFL Banning Beats Makes Us 'Look Like Superheroes'

tattooedyuppie said:
Same as you wearing your best buy shirt when you show up at your shift.
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How is that even remotely the same?

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John.B said:
Bose is the brand of fat old bald guys. No exclusive deal with the NFL is ever going to change that.
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They are doing a good job at improving their image with more modern and mainstream looking products. I don't think that marketing is what changes consumer opinion on whatever product is being shoved down their throats.
 
flash84x said:
You work for Apple now, Jimmy. Can't be running your mouth like that!
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He just did! That's what they hired him for!! Think.my friend!! They know what they got, trust me!

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Poeple keep saying about the advertising budget is superior to other companies? I don't think so! Level playing field here! Headset have been around forever! Beats just took a already existing "Monster" Brand handset and marketing became the brains behind this huge empire! Every other headset company can openly do the same and choose not too!
 
25ghosts said:
Been an audio engineer the past 20 years. Beats headphones sell because they have an awesome producers name on them. They are totally inferior to i.e Sennheiser which if course aren't looking so flashy... And thus boosting your self-esteem when walking the streets.

Personally, I think they look really funny
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Since always one of the most often complaint I heard was that most headphones lack bass. They sound great, clear, but the low frequencies would not sound like you were near some huge speakers. People like huge speakers. Why ? Because huge speakers can play well those low frequencies.

Now here comes some headphones who can finally play those low frequencies and people say nooo, they are successful because they are flashy !

I didn't had the chance to listen Beats headphones, but this is all I hear about them : They have bass !
 
Jimmy can keep telling himself that, but he's dead wrong. Soon enough this will blow over and Beats will exit the spotlight. At the end of the day people are just going to see Bose headphones. And I doubt Bose is going to sit idly bye while their exclusivity agreement is violated by players for a paltry 10K. They paid top dollar for this promotion and the NFL knows it. In fact, I'll be surprised if we see it violated again.
 
kas23 said:
Jimmy can keep telling himself that, but he's dead wrong. Soon enough this will blow over and Beats will exit the spotlight. At the end of the day people are just going to see Bose headphones. And I doubt Bose is going to sit idly bye while their exclusivity agreement is violated by players for a paltry 10K. They paid top dollar for this promotion and the NFL knows it. In fact, I'll be surprised if we see it violated again.
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He's right. This just makes Bose look more out of touch with popular culture as ever. Simply having the NFL sponsor contract isn't going to make the masses start buying Bose. This whole situation is just what Jimmy says it is and will likely just help Beats even more. Bose doesn't understand the market, Beats obviously does.
 
Swift said:
One more black mark for Goodell. Does he have the right to sell exclusive rights to every headphone worn? The players can't wear anything but crappy Boses? And only the league is allowed the endorsement money?
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Don't think you quite understand how business works if you're asking this question. He has the right to do what ever he wants aka what the owners want him to do. The players can wear what ever headphone they want when ever they want to wear them.... The NFL, the business that employs the players, coaches and other associated personnel have as much a right to set "dress codes" as much as any other business for their employees. The dress code is Bose only while on camera..... Players can chose to not honor that dress code and wear what ever they want.... and pay a 10k dollar fine. Kaep was being billy badass until he got that fat fine..... you say 10k isn't much to him..... well I beg to differ as he's now covered the logo with tape. HIS actions speak louder than words.

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CEmajr said:
He's right. This just makes Bose look more out of touch with popular culture as ever. Simply having the NFL sponsor contract isn't going to make the masses start buying Bose. This whole situation is just what Jimmy says it is and will likely just help Beats even more. Bose doesn't understand the market, Beats obviously does.
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No it won't help beats... the same people that would buy them are still going to do so and those that wouldn't buy them before this.... won't.
 
SchneiderMan said:
How is that even remotely the same?
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Because he gets paid to wear them. So I'd say that would make it exactly the same, if not more so. He's getting paid to promote the product, and the way he promotes it is by wearing it in public. How is this not plain as day to someone who founded a gadget website?
 
25ghosts said:
We have war, poverty and what not... Bose does not want Beats to be worn on NFL interviews. Beats does. So everybody starts crying. And making a huge deal out of it.

What a childish and cold world we live in... Where a fat guy feels the need to publicly bend a perfectly good iPhone 6 Plus just cause he can and because he need to fill the void that no girls like him and a million-dollar quarterback needs to wear sissy-pink crappy sounding headphones in an interview JUST to get a little more attention...

Where I am from, we laugh whenever we see someone with a strong case of inferiority complex wearing beats headphones...
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Where you're from people apparently make fun of others and ridicule their social skills because they're heavy, and the color pink is some code for not being tough (although I'm pretty sure Colin Kaepernick could break you like a stick). I'm glad I'm not where you're from. I feel sorry for you. You may want to move. ;)

Personally, I believe that one of the reasons we have war, poverty and "what not" is because of narrow minded people who place judgement and value on others because of things like their weight, or whether they deem them "sissy" for using or wearing a particular color.

BTW: That million dollar quarterback is making $19 million this year...
 
25ghosts said:
And thus boosting your self-esteem when walking the streets.
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I just don't understand why anyone would wear over ear headphone in the street period. A pair of in ear phones, at a much more modest cost block out much more external street traffic and other sounds which is first and foremost what is wanted, surely. Not only that but in ear phones sound better unless you are in a dead silent environment.
 
CEmajr said:
He's right. This just makes Bose look more out of touch with popular culture as ever. Simply having the NFL sponsor contract isn't going to make the masses start buying Bose. This whole situation is just what Jimmy says it is and will likely just help Beats even more. Bose doesn't understand the market, Beats obviously does.
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Well, would simply having the NFL sponsor contract make the masses start buying Beats (if they had it)? Would Jimmy be jumpy for joy if they did have the NFL contract? Or, would he be sulking they're not the underdog? Jimmy can't have it both ways, you know. As for Bose not "understanding the market", that may be the case, but that has nothing to do with what Jimmy is saying.
 
25ghosts said:
Bass is voluminous and dense and you can get sennheisers which do that perfectly...

Beats sound honky and hollow. If someone confuse that with Bass, well yeah - they have bass.

Kids buy Beats because they wanna stand out and because of small egos. They pay $300 for earmuffs to gain kudos and respect. And that they get by wearing beats. But the fame they gather is just as hollow as the sound of the muffs they wear to accumulate it.
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You sound either old,bitter or jealous.Maybe all three.;)
 
SchneiderMan said:
They are doing a good job at improving their image with more modern and mainstream looking products. I don't think that marketing is what changes consumer opinion on whatever product is being shoved down their throats.
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They (Bose) are doing a great job of being the official headphones of the pro-biotic generation. Nothing about this, including that heavy-handed fine, is going to make Bose seem even remotely cool to that key younger demographic. This makes it worse for Bose, not better. But they are completely tonedeaf to the fact that prohibiting Beats makes kids want them more.

25ghosts said:
What a childish and cold world we live in... Where a fat guy feels the need to publicly bend a perfectly good iPhone 6 Plus just cause he can and because he need to fill the void that no girls like him and a million-dollar quarterback needs to wear sissy-pink crappy sounding headphones in an interview JUST to get a little more attention...
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If you'd get a clue, the NFL has a "wear pink for breast cancer awareness" month in October every year. Because Colin Kaepernick's grandmother is a breast cancer survivor, he wears the pink Beats for October in her honor.

BTW, the top selling women's NFL jersey is Colin Kaepernick's, so I doubt he cares whether you think pink is for sissies: http://www.nflshop.com/Women_Jerseys/pg/1/ps/96/so/top_sellers
 
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FieldingMellish said:
Colin looks like the complete knucklehead with his backwards cap and Beats around the neck.
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But is still doing what he gets paid to do--endorse Beats by wearing/using the headphones in public and during appearances.

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inscrewtable said:
I just don't understand why anyone would wear over ear headphone in the street period. A pair of in ear phones, at a much more modest cost block out much more external street traffic and other sounds which is first and foremost what is wanted, surely. Not only that but in ear phones sound better unless you are in a dead silent environment.
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Probably because people have different preferences, likes, dislikes, etc. about all kinds of things in the world.

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John.B said:
Bose is the brand of fat old bald guys. No exclusive deal with the NFL is ever going to change that.
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It's interesting how people have some sort of weird irrelevant associations when it comes to products and services.
 
KanosWRX said:
You do realize the only reason these sports guys are wearing beats is because of the big advertising budget Beats has and is paying them right?
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As much as I agree with this... the vast majority of idiot Americans are easily fooled by marketing BS like this. Put a brand next to any fool on Top 40, and it sells like hotcakes.

It really disappoints me that a great company like Apple now has to pander to these dumbasses with their flat-brimmed hats (to prove they didn't steal them) faux-gangsta demeanor and their obsession with swag. And it also disappoints me that the NFL will probably give a lot more attention to this than the lawsuits against them from players with concussions or the domestic abuse stuff.

And people wonder why I hate sports and music...
 
John.B said:
Like it or not, that's what brands and marketing is all about.
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Yeah, (unfortunately) too many people out there who think about things too simplistically or don't think much at all, so it certainly seems to work on them.
 
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