People want more than just the music, however. Music videos, lyrics, behind the scenes content, concert tickets, tablature, and cover songs are content that many listeners regularly seek and enjoy. Today, most of these content types are spread across the web, linked together only by a Google search or two.
Looking for a music video? Go to YouTube.
What is she saying in the second verse? Go to a shady lyrics site.
Want to see if that band is coming to your town? Go to TicketMaster.
Want to learn how to play the song on your guitar? Go to a tablature website.
How great would it be if all of this was part of Apple's music service? What if you could click to expand an artist, album, or track to view all of the relevant content in-line without leaving the app? Imagine clicking on the details of a song to reveal a "Learn to Play in GarageBand" link that opens the application and presents the user with the tablature for their instrument and backing tracks. That's cool.
I can dream about this stuff all day long, but the point is that there is so much more that Apple could do to create a complete, one-stop experience. Doing so would solve a problem and make me more likely to stick around longer - both things that lead to more money for Apple in the long-run.
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Apple's Next Generation Music Service