And I can easily show you quotes from wikipedia: "innovation can be defined as something original and, as consequence, new that 'breaks into' the market or society... a process that brings together various novel ideas in a way that they have an impact on society." Perhaps this article helps you here: "Innovation is a term of economics rather than technology.... Innovations must not only be valuable, they must be put to use by others in society"Really?
From the Oxford dictionary:
There is in no way a question of cost or acceptance on a market. The most common example I can think of is academic research, it's by definition innovative i.e "featuring new methods; advanced and original".
http://www.oxforddictionaries.com/definition/english/innovative?q=innovative
http://bit.ly/1bhOe7J
http://bit.ly/1i8QhPO
By simply creating something new, that is not innovation, it's invention. I can sit in my basement, and create products all I want. Those products are inventions, but are not innovative. Microsoft can have all sorts of nice products in a lab, but that doesn't make them innovative if it has no effect or acceptance in the marketplace/society.