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http://technology.guardian.co.uk/weekly/story/0 said:
When Apple announces something new, people pay attention. This is due, in large measure, to Steve and the way he delivers Apple's messages. His preferred method of making major product announcements is at one of his public presentations, or "keynotes" as they are called inside the company.

They should really patent that word before some unscrupulous hack steals it.
 
They should really patent that word before some unscrupulous hack steals it.
They'd need to patent/trademark "Stevenote" since Keynote is standard for any presentation that is intended to kick off a conference and present an overview or set the stage for the rest of the conference.

B
 
They'd need to patent/trademark "Stevenote" since Keynote is standard for any presentation that is intended to kick off a conference and present an overview or set the stage for the rest of the conference.

B

Jesus wept.
 
Ah, but the "Driver Hell" really does not exist. Most things for a PC just work

Drivers are BY FAR the #1 cause of problems in the PC-land. There are about zillion companies making components and peripherals for PC's, and large number of them couldn't code their way out of a wet paper bag. So we get drivers that are basically crap.

Why would this not be true with apple hardware? You will buy apple hardware because its the "Best". Others will buy cheaper hardware because its cheaper, and gets the job done. But, the Apple hardware even while more expensive, still pulls in the most sales.

You can't compare computers with mp3-players. Computers are computers, whereas mp3-players are appliances. iPod is tightly tied to the iPod-ecosystem, whereas MacBook etc. is just a computer. A good one, and stylish, but still a computer.

When you buy an iPod you get something that no other mp3-player offers: a thriving ecosystem. You have iPod-accessories. No other mp3-player has something like that. You have iTunes, which no other mp3-player has. And you get the design as well. What does Apple computer give you that you can't get with other computers? Good design and OS X. Take OS X out of the picture, and the sales-proposal becomes a lot less appealing. Like it or not, there ARE well-designed PC's out there, but they do not have OS X.

Can't agree with you more. Apple has propelled itself further as a "global" company these past few years. This is aparent with the rapid openings of Apple Stores around the world.

Rapid openings around thw world? It seems to me that just about every small town in USA has an Apple Store, with more being constantly opened, whereas the number of Apple Stores in the rest of the world is quite low. Outside USA, Apple has 18 Apple Stores. California alone has 34 Apple Stores. How many stores are there in entire Europe? Seven. All of them in the UK.
 
A nice joke would be if during one of the live demos Steve would open up safari and go to macrumorslive.com and wait for the line 'SJ just opened macrumorslive.com on the demo machine' to appear :p
 
Interestingly, on the main BBC 10 o'clock News there was a report about the Las Vegas show & Bill Gates last night. The reporter finished off with something like: "Tomorrow, however, sees Apple, makers of the iPod, launch their new technologies, and we'll be there to report on that, too"

The BBC has never reported on a MacExpo before (on the TV news). Maybe they're expecting something big, too.
 
I wonder what Steve is dreaming about right now...

i think u have a problem :D

Interestingly, on the main BBC 10 o'clock News there was a report about the Las Vegas show & Bill Gates last night. The reporter finished off with something like: "Tomorrow, however, sees Apple, makers of the iPod, launch their new technologies, and we'll be there to report on that, too"

The BBC has never reported on a MacExpo before (on the TV news). Maybe they're expecting something big, too.

i agree with that.. befoer there was hardly any exposuer to Apple on the BBC website even.. but given all the hype and the success of the iPod, people are starting to take note.

that's what i think anyway.. you watch tomorrow on the BBC news site.. there will be an article about SJ's keynote! :)
 
Besides they are just friggin phones. The cell providers overcharge for useage, the taxes and service charges are incomprehensible, the bills are like receiving monthly phone books with listings of useless garbage, and the plans are ridiculously complex.
Funny as it may sound, I think you've just convinced me that the iPhone is worth while.
 
leopard - release leopard for dell's, hp's etc. apple will sell with it's brand anyway. I will - for one - continue apple's "mac's" due to their unique implementation of hardware/software and design. by releasing osx for certified producers the os market share can vastly expand. it would not necessaraly cannibalize mac's sales.

I doubt it'll happen, but if it did, what about it as a long term strategy? Sure, it might not offer the full Apple *experience*, however defined, but what about as a cheap route in to OSX (in the same way as which the Mac Mini was touted). The theory being that people who wouldn't shell out a few hundred bucks to try out an OS, but might shell out $100 to do so on their existing machine.

But when it comes to replacing it, having gotten used to OSX, they then by a Mac, perhaps encouraged by demos of Mac only software like iLife?

But having said all that, I don't see it happening.
 
Keynote is standard for any presentation that is intended to kick off a conference and present an overview or set the stage for the rest of the conference.
In America maybe :rolleyes: Hence the inverted commas in the Guardian article.
 
I doubt it'll happen, but if it did, what about it as a long term strategy? Sure, it might not offer the full Apple *experience*, however defined, but what about as a cheap route in to OSX (in the same way as which the Mac Mini was touted). The theory being that people who wouldn't shell out a few hundred bucks to try out an OS, but might shell out $100 to do so on their existing machine.

Apple was never about "cheap". That said - their current lineup is competetive already. This is like thinking installing leather interior and top class audiosystem in your old Toyota will make you buy a Mercedes next time.

PCs are commodity. Macs are not. Mac OS is one of the small parts that makes it not. It is all about experience, touch and feel - you won't even be close by installing the OS on whatever cheapo box out there. It is also about differentiation - and all that market jimbo jambo... still it works very well, and has served Apple a lot nicer margins than anyone else out there for many years (yes even before the iPod).

Never underestimate branding - it is one of the strongest languages and moneymakers in the world! Dilluting the brand is all but stupid.

One thing that probably will happen though - is that Apple at one point "opens" the platform they actually can hope to rule the world with; content delivery and management. They will retain their Mac platform as one leg of the company, and try to control the media platform with the other - a lot less to loose if that fails... since big vendors will sooner or later take a shot there.... worst case they loose some marginal mediasales and iPod sales decline (which it will anyway at one point). Best case; they control the worlds media assets.
 
i agree with that.. befoer there was hardly any exposuer to Apple on the BBC website even.. but given all the hype and the success of the iPod, people are starting to take note.

that's what i think anyway.. you watch tomorrow on the BBC news site.. there will be an article about SJ's keynote! :)

just check the BBC article posted this afternoon.. damn!!! media is all over it now.. and with the BBC covering this much, its gonna be ch-ching for Apple :)
 
One thing that probably will happen though - is that Apple at one point "opens" the platform they actually can hope to rule the world with; content delivery and management. They will retain their Mac platform as one leg of the company, and try to control the media platform with the other - a lot less to loose if that fails... since big vendors will sooner or later take a shot there.... worst case they loose some marginal mediasales and iPod sales decline (which it will anyway at one point). Best case; they control the worlds media assets.

I totally agree with this. The OS will be opened up at some stage. They will never open up hardware again, remember the Clone Wars! But the OS on other devices and machines, sold as after-market, OEM or licensed, now that sorta makes sense.
 
I wonder if apple will ever sell a decent mouse? In all honesty the current is purely form over function. It's really time an ergonomic mouse was released. Perhaps Apple should ask Logitech...

I thought of this after reading the whole 'Mac's are the best things in my existance because it feels good' - yet using a mighty mouse doesn't feel great, it seems fine right up until you try a Logitech MX1000 or similar.
 
Apple was never about "cheap". That said - their current lineup is competetive already. This is like thinking installing leather interior and top class audiosystem in your old Toyota will make you buy a Mercedes next time.

Like I said, I really don't see it happening, I was just thinking aloud along the lines that *if* if did happen, what *could* the logic behind it be?

That said, I only agree partly with your analogy - because i think there almost certainly is a demographic who might like to *try* a mac, but wouldn't buy a mac just to do so. Being able to run OSX would, if nothing else, be a more affordable to try before they buy.

PCs are commodity. Macs are not. Mac OS is one of the small parts that makes it not. It is all about experience, touch and feel - you won't even be close by installing the OS on whatever cheapo box out there. It is also about differentiation - and all that market jimbo jambo... still it works very well, and has served Apple a lot nicer margins than anyone else out there for many years (yes even before the iPod).

Never underestimate branding - it is one of the strongest languages and moneymakers in the world! Dilluting the brand is all but stupid.

I'd agree completely with that - but that doesn't mean the everyday man on the street who has never used a Mac appreciates all that. They might just wonder what the fuss is about, and be more prepared to see for themselves if they could stick OSX on their PC without having to actually buy a Mac.
 
Come on iPhone. I've got a 5 year old piece of crap. If an iPhone does not come out, I'll probably still look at getting something else.
 
Hi,

Here are my prediction of the keynote by Steve tomorrow at MWSF 2007:

Macworld 2007 - SF

Past quarter numbers - outstanding !!!

Mac hardware

new displays with iSight, displays will work with iTV
Mac Pro - core 2 quad

Mac software

iLife 07
iWork 07 (new spreadsheet)
Leopard démo + lunch date set + secret features revealed

iPod+itunes plateform

"State of the union"
New Movie studios content
Lyrics in iTunes songs
iTunes 7.1
iTV lunch but ship in Feb (requires iTunes 7.1) - named under the iPod umbrella like the iPod HiFi....
iPod video (6th generation)
iPod software refresh for iPod 5th and 5.5th generation

sorry, but no iPhone yet... iPod video more related to iTV and in need for a refresh...

The iPhone will be part of a special event in feb or march '07

Here is the updated list reflecting current trend in rumors:

MWSF 2007

Past quarter numbers - outstanding !!!

Mac hardware

iTV lunch but ship in Feb (requires iTunes 7.1) - named under the iPod umbrella like the iPod HiFi....or named under the Mac umbrella... make more sense...

new displays with iSight, displays will work with iTV
Mac Mini upgrade (minor)

Mac software

iLife 07 - demo only with Leopard
iWork 07 (new spreadsheet) - demo only with Leopard
Leopard démo + lunch date set + secret features revealed
all three to ship in march 07

iPod+itunes plateform

"State of the union"
Beatles on iTunes
Lyrics in iTunes songs
New Movie studios content
iTunes 7.1
iPod video (6th generation)
iPod software refresh for iPod 5th and 5.5th generation
iPod phone (6th generation based, under the iPod naming convention: iPod mobile ?)

Other:

AirPort Extreme update to work with iTV
Apple + Google relationship...
.Mac upgrade
New apple.com web site design (or minor upgrade)
 
I still reckon we'll see a yellow box version of OS X.

Or maybe this is a better way of putting it:

If a yellow box version of OS X is ever going to happen, now is the time.
I'm not too fond of yellow... I think it would make OS X look bad.

yellowbox.jpg


:cool:
 
I wonder if apple will ever sell a decent mouse? In all honesty the current is purely form over function. It's really time an ergonomic mouse was released. Perhaps Apple should ask Logitech...

I thought of this after reading the whole 'Mac's are the best things in my existance because it feels good' - yet using a mighty mouse doesn't feel great, it seems fine right up until you try a Logitech MX1000 or similar.

A friend of my wife's came round with her iMac for some tecnical help with something last w/e (nothing she couldn't have figured out herself if she'd read the packaging, and some installation instructions).

Anyway, she had a mighty mouse, and I presumed the little buttons at the side were for right and left clicking, but of course they're not. But I still kept trying to, but of course you can't, as there's no resistance going the other way - you can only really squeeze them both together.

I guess they're fine when you get used to them, but it did seem very odd.
 
Wouldn't WWDC be more appropriate?

No. Unca Billy's trying to get the world and his wife to ditch XP in favour of Vista. Tech sites, even windows friendly ones, are saying "Don't bother". They're also comparing Vista unfavourably with Tiger.

If, before the dreaded Vista goes on sale, Our Stevie was to offer everyone a way to run Leopard on a PC, and to use parallels to run XP (and everyone's collection of PC apps) safely, then they'd clean up.

The time is right. There will never be a better moment to strike.
 
Drivers are BY FAR the #1 cause of problems in the PC-land. There are about zillion companies making components and peripherals for PC's, and large number of them couldn't code their way out of a wet paper bag. So we get drivers that are basically crap.



You can't compare computers with mp3-players. Computers are computers, whereas mp3-players are appliances. iPod is tightly tied to the iPod-ecosystem, whereas MacBook etc. is just a computer. A good one, and stylish, but still a computer.

When you buy an iPod you get something that no other mp3-player offers: a thriving ecosystem. You have iPod-accessories. No other mp3-player has something like that. You have iTunes, which no other mp3-player has. And you get the design as well. What does Apple computer give you that you can't get with other computers? Good design and OS X. Take OS X out of the picture, and the sales-proposal becomes a lot less appealing. Like it or not, there ARE well-designed PC's out there, but they do not have OS X.

Wrong. USERS are by far the biggest problem in PC land.

When is the last time you ordered a Dell, and turned it on and had a driver issue? Come on. This is not the old days. Trust me, I lived through hand setting IRQ's and shuffling cards in slots just because they were "Finicky".

Things are NOTHING like that today. Order PC from dell, or any other manufacturer, turn it on, and its going to work, no "Driver" issues.

All that said, the driver "Issues" really only occur on OS install, and upgrading, which 90% of the population does not bother to do.

All I am pointing out, is opening up the software a bit will probably make little or no difference in hardware sales, and open up sales to the "Tuner" / Geek crowd. Who have friends. Who set up systems. Who have influence.

I think the main question here, is whether apple is a hardware company or a software company. I feel that they are more a software company than a hardware company. Apple hardware is nice, and works well. So is sony. So are other makers. BUT, what truly sets it apart is apple software.

I mean, lets be realistic, apple has pc parts inside a shinier well built box. Any one company could do that. But what they have NOONE else has is an excellent OS, and excellent productivity apps.
 
I wonder what Steve is dreaming about right now...

The DOJ and the government in general going away. :(

Wrong. USERS are by far the biggest problem in PC land.

When is the last time you ordered a Dell, and turned it on and had a driver issue? Come on. This is not the old days. Trust me, I lived through hand setting IRQ's and shuffling cards in slots just because they were "Finicky".

Dude you are digging yourself a hole. I do Dell warrantee support and I can tell you that poorly installed drivers accounts for about a 1/3 of the repair jobs that I do. I go out to a site to replace a motherboard with onboard video and find that they had to reinstall the OS and didn't install the video, NIC, insert some other driver here. Or better yet the disk that Dell sent out with the PC was for a different model or didn't have the correct drivers on it. There have even been a few times where I had to walk away without repairing it because even the drivers on their site were the wrong ones. Or where they installed a new audio card however the onboard audio was being a PITA as it was set as the default audio device. Disabled that rebooted, and the system was pissy because even though I had installed the drivers there were components that hadn't gotten installed because the installer files saw that the default audio device was the onboard audio and stopped the install. So I had to uninstall the drivers, go into device manager, remove a few hidden items, reboot, reinstall....
Please stop now. You are already halfway to China.
 
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