I can understand tech companies wanting to make the switch to digital.
Less production/use of raw materials also equals less cost and a reduced carbon footprint.
More demand on digital platforms also forces innovation into those technologies.
I can think back to about ten years ago when I bought all my games on discs, films on DVD and I bought all my music on CD, this took a train ride into town and a significant part of my afternoon. I also think this was about the time Apple were really pushing films and TV episodes on the iTunes store. I never thought I could go all digital, I wanted my stuff.
Now however, all of my devices are linked to my Spotify account for music, and they're all also attached to my Netflix and Amazon Prime accounts for films/TV. To play all my games I simply use Steam.
Having said that, I bought the film Passengers earlier and Sky have also sent me a DVD. A nice touch, but I'd rather they didn't waste it on me.
To me physical media is dead, long live the cloud.
Tech companies don't want to eliminate physical goods to save the environment. They want to be in the data distribution business because it's a source of recurring revenue. They need something to offset the drop in computer sales, and being a distribution channel (a la Verizon, DirecTV, etc) is the digital version of giving away razors to sell razor-blades (or Jell-o recipe books to sell Jell-o). Distribution of physical goods is expensive, and the channels are controlled by large players. The cost to transfer bits over the Internet is the same no matter how far it goes, and the cost to store data only goes down over time, no matter how frequently it's accessed.
In its original incarnation, the iTunes Music Store only sold tracks instead of streaming them. Steve Jobs was insistent, "People want to own their music." Of course, now that sales of mobile devices is dropping, Apple needs to convince Wall Street its stock is undervalued. It hopes to double its revenue on services, so it's more than happy to collect money from folks like you in exchange for bits. The margins on repackaged electrons is high indeed.