“When you receive an email, you can read it on your Blackberry, web mail, or Outlook. E-mail just works.
With digital media such as video from a friend’s cell phone or your own iTunes playlists, it’s a jungle out there. It can be an hour-long exercise in futility to convert files to the correct format and transfer them to your Sony PSP or your phone” said Monique Farantzos, co-founder and CEO of doubleTwist. “The digital media landscape has become a tower of Babel, alienating and frustrating consumers. Our goal is to provide a simple and well integrated solution that the average consumer can use to eliminate the headaches associated with their expanding digital universe.”