From what I know this brutha best keep his comments clean -- you wouldn't want the truth of destruction coming clean from Apple... Seriously what could he say anyway being under what I'd say amount to a super super long NDA
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John Browett Reflects on Lessons From Brief Stint as Apple Retail Chief
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From what I know this brutha best keep his comments clean -- you wouldn't want the truth of destruction coming clean from Apple... Seriously what could he say anyway being under what I'd say amount to a super super long NDA
Honestly? You can do better than that... Because you've noticed that one underpowered macbook is running final cut you're concluding that apple stores arent a beacon of innovative costumer service? Listen to yourself.. It made me cringe.
The man is a FORMER Apple executive. Former, as in the past, as in done and gone.
Can we stop being tortured with the rabid hit whoring of posting about him because you can name drop Apple. It's pathetic.
Same with posting what's going in in other companies because they as in the same markets as Apple with the whole whatever killer headlines.
Or at least give us the power to set ignores off keywords so we can not see this nonsense. It's getting so bad that this site is becoming worse than Cult of Mac or even Gizmodo
Can we stop being tortured with the rabid hit whoring of posting about him because you can name drop Apple. It's pathetic.
Same with posting what's going in in other companies because they as in the same markets as Apple with the whole whatever killer headlines.
Or at least give us the power to set ignores off keywords so we can not see this nonsense. It's getting so bad that this site is becoming worse than Cult of Mac or even Gizmodo
Seriously speaking -- Ron Johnson comes back.
JCP is the titanic and their shareholders and board want off with his head... Any other believers????
But the people here aren't experts, and have no experience of running a company like Apple.
Can you tell me what macbook you are talking about as, FCPX runs perfectly well on my 4 year old base model macbook ( non-pro ) and my new base air...
just wondering
Or alternatively, you could just not read the articles or post here. Ya know. Less effort required on your part.
No. Steve told us that he built the Apple stores because he loves us.
"We love our users so much we’ve built 300 Apple retail stores for them. "
http://krapps.com/2010/07/19/top-10-steve-jobs-antennagate-press-conference-quotes/
Profiting from the Apple Stores has nothing to do with why Apple built the 300 Apple Stores. They built the 300 Apple stores because the Steve loved us.
i hope youre being sarcastic. if apple did what all the "experts" (read: computer geek enthuthiasts) on this site said to do, theyd be samsung.
He was let go because the press was all over the story about staff being cut at the Apple stores. Image people is everything.
C'mon y'all you know even when a business is doing good companies will cut staff to maximize profits.
He was doing exactly what Tim told him to do. Period. And when the press got wind of this he was let go. Just like that.
C'mon y'all you know even when a business is doing good companies will cut staff to maximize profits.
He was doing exactly what Tim told him to do. Period. And when the press got wind of this he was let go. Just like that.
A fact that every UK based Mac Rumors reader knew all along and yet somehow Tim Cook managed to miss.
It appears that Tim needs some lessons on interviewing. Only qualified people should be asked to interview, and the interviews determine who would fit into the culture and work with people the best. I can't imagine that Browett was the only qualified person available for interviewing.
I almost sympathise with him. Why was he given the job?
His skillset is in deskilling, cost cutting, dumbing down, implementing a centralised model and conning customers into overpriced extended warranties. He's a McRetailer. If Apple wanted to dumb down and become another alienating supermarket full of morose slaves he'd be an excellent choice. If not, why the hell employ the guy?
His skillset is in deskilling, cost cutting, dumbing down, implementing a centralised model and conning customers into overpriced extended warranties. He's a McRetailer. If Apple wanted to dumb down and become another alienating supermarket full of morose slaves he'd be an excellent choice. If not, why the hell employ the guy?
Hmm, so being preceived as fake and annoying does not help with the overcrowding?
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No, he's a pages guy
Of course I am .... How could anyone seriously think that listening to these 'experts' would turn a successful company in an even more successful company - they would turn the company into a total disaster with no focus and total fragmentation and less profits. (so yes, sort of into Samsung, maybe even worse)
I agree. The poor guy was a pawn. Apple knew they had to make the cuts so they brought this guy into to do it. Then they get rid of him to save face.
Yeah, sort of .....
I think that statement has some validity though. I mean, what he's trying to say is that his vision for running retail conflicts with Apple's strategies for doing it. It's not that he did a poor job of executing his plans. It's that when his plans were rolled out, they turned out to be changes that didn't complement any of the existing ways Apple likes to do business.
I don't get why Browett ever got hired at Apple either, except we have no idea what kind of interviews he gave? Perhaps he sugar-coated everything and led Apple to believe he was flexible enough to do things their way and still add value through adding efficiency?
I think reality is, he's more the type who'd be at home at a company like Dell, where it's all about the computer as a commodity item you sell as many of as possible, as cheaply as possible, and use every available option to cut costs while still providing a level of support/customer service that lets you claim you have such a thing after the sale, without it being a total lie.
I think that statement has some validity though. I mean, what he's trying to say is that his vision for running retail conflicts with Apple's strategies for doing it. It's not that he did a poor job of executing his plans. It's that when his plans were rolled out, they turned out to be changes that didn't complement any of the existing ways Apple likes to do business.
I don't get why Browett ever got hired at Apple either, except we have no idea what kind of interviews he gave? Perhaps he sugar-coated everything and led Apple to believe he was flexible enough to do things their way and still add value through adding efficiency?
I think reality is, he's more the type who'd be at home at a company like Dell, where it's all about the computer as a commodity item you sell as many of as possible, as cheaply as possible, and use every available option to cut costs while still providing a level of support/customer service that lets you claim you have such a thing after the sale, without it being a total lie.
Is that the same clown that wanted to cut salaries and staff while Apple turned a killer profit? What a douchebag! That would have made for an even worse GeniusBar experience and employees with a no-can-do attitude. Not to mention, a huge backlash from the news media and customers.
Sounds more like Browett signed a contract to get a brass ring that forbids him to say what really happened...
My take on his non-announcement announcement is: 'It's hell! I don't know why the hell they even hired me! I'm glad to be out! Apple is a high school with so many cliques that play for keeps!'
Hmm...
My take on his non-announcement announcement is: 'It's hell! I don't know why the hell they even hired me! I'm glad to be out! Apple is a high school with so many cliques that play for keeps!'
Hmm...
That's what sociopaths do: Perception management in the micro-scale. It's only in the macroscopic level that what they are really can be seen: their actual actions and the large scale results. That's why the consumers on there forums and elsewhere did a "WTF" about his posting at Apple and why Apple was tricked into hiring him.
The bigger problem is that this isn't at all similar to what happens to "bad fit" employees at the wage slave level, which is the majority of employees. There, the employee is FIRED. Ttossed out in the cold to fend for themselves, struggling to get another job that pays half of what they were getting. They risk loss of, and often eventually lose, health coverage, car insurance/transportation ability, and all manner of other life-damaging losses, such as food and shelter. They're also socially damaged in reputation by having been fired at all, or "let go" of whatever face-saving euphemisms the former employer used. This fact alone stacks the deck against them in getting employment again.
In the case of people at the level of executive management, such as the shamefully comfortable position of Browett, they get a nice contract severance payoff (called a golden parachute), positive references in industry, and are quickly installed in an equivalent position (a lateral move, rarely losing the benefits and pay of the prior position, and certainly not risking any personal losses), in another big corporate entity within weeks (because that corporate entity either is equally ignorant of their new executive's flaws, due to his perception management, or they PREFER those flaws, as in the case of banks specifically profiling to hire sociopaths). There's no hard time in-between jobs. No losses of comfort or dignity (Browett only bothers to say anything in public because his ego won't let him not attempt to manage public perception, which happens to be spot on, so it seems).
This is an incredibly imbalanced world of employment. There are elites and then there's everyone else. The elites haven't earned the privileges. They've stolen and suppressed competition for these privileges and then have managed to install the social memes of "opportunity for those who work hard" (which suits the executives just fine as their inferiors are busy working hard to get ahead... and never actually get ahead to compete with their superiors) and "pull yourself up by your bootstraps", in a society that allows neither, unless you're already favored at birth with a wealthy and connected family, or extremely uncommonly fortunate in a manipulated market that is only "free" in how the society allows it to play its own game at the expense of consumers and society itself.
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A fact that every UK based Mac Rumors reader knew all along and yet somehow Tim Cook managed to miss.
Another example of how isolated from our level these executives are. They do not have the perspective of the common consumer or the employee. They are masters of their domain but they don't have any awareness what's outside it. Usually this isolation and insulation works just fine for them. This Browett case was a great example of why this insular wealthy executive life can be bad for their own interests.
More magic than science or art
For those of you not familiar with business practices, it's likely that "magic" is able to explain this question rather than logic, science or art.
For those of you not familiar with business practices, it's likely that "magic" is able to explain this question rather than logic, science or art.