The latest rumor -- via the New York Times, no less -- is that a software fix may be possible, after all:
One person with direct knowledge of the phone’s design said Thursday that the iPhone 4 exposed a longstanding weakness in the basic communications software inside Apple’s phones and that the reception problems were not caused by an isolated hardware flaw.
Instead, the problems emerged in the complex interaction between specialized communications software and the antenna, said the person, who agreed to speak on the condition of anonymity because he was not authorized to discuss the matter.
The person said the problems were longstanding but had been exposed by the design of the iPhone 4.
If this is true, it casts an interesting light on all the anger directed (or misdirected) at AT&T over the years, and on why Apple has shown such patience in sticking with this carrier.
Overall, though, I think this news conference is all about reframing the narrative of this thing, so that the story is being told the way Apple wants it to be told. So we'll hear about how great the product is, the record-breaking sales, the fact that most users are having zero problems and many are reporting better reception than with previous models.
Then we'll hear about Apple's commitment to its customers and some kind of plan to make people happy -- store credit, or free bumpers, or hardware swaps, and/or an extended return period. The message here is something like "We are listening, and we are going to make this right."
We'll hear a detailed analysis of the antenna issue by someone other than Steve: someone with expertise in this area who will try to put the issue in a larger perspective. Come to think of it, this will probably come sooner in the conference, with the part about "However, for those few customers who
are having problems ..." afterward.
I doubt there will be a "one more thing" announcement, or any other distraction from Topic A. Apple wants to appear focused, forthcoming, and decisive. I bet everyone involved has been rewatching the video of the 2007 (?) news conference when the company announced a price drop for the original iPhone, which caused quite a flap at the time, but is now regarded as a PR triumph, I think.