John gruber on tomorrow [something big is going down tomorrow]

I'm betting on something big too.

The 'news' that apple is ranking fourth in computerworld, is something you see often when other news is eminent. A company bringing out good press some time before the quarterly/yearly financial numbers are presented to keep stockholders satisfied. Most of the time this is done to cover not-so-good numbers up. (in Apple's case probably less excellent-than-expected)

So to divert the negative mantra around the IP4, something will be anounced. And then there is still the chance that it ain't so big, or perhaps somewhere vaguely in the future, but enough excitement to talk about for a while.
 
I love the rumors, so I'll go with the end of Exclusivity. Would be faster than I'd have guessed after iPhone 4 release, but I'd love it.
 
Public apology. Finally, iPhones in Verizon. iPhone 4.1 iteration with some kind of thin coating on the steel frame. All complaints with antenna issues can head to their nearest Apple Store and get a free bumper or ability to exchange their phones to the 4.1 with only restocking fee.

A shot in the dark but Apple might announce another wonder product that will suck all the media attention away from the iPhone 4 and its problems. Then feed more rumors and drama about such upcoming product. Could work well. iPad 7inch perhaps? Or an iSlate that runs some form of Leopard.
 
The latest rumor -- via the New York Times, no less -- is that a software fix may be possible, after all:

One person with direct knowledge of the phone’s design said Thursday that the iPhone 4 exposed a longstanding weakness in the basic communications software inside Apple’s phones and that the reception problems were not caused by an isolated hardware flaw.

Instead, the problems emerged in the complex interaction between specialized communications software and the antenna, said the person, who agreed to speak on the condition of anonymity because he was not authorized to discuss the matter.

The person said the problems were longstanding but had been exposed by the design of the iPhone 4.

If this is true, it casts an interesting light on all the anger directed (or misdirected) at AT&T over the years, and on why Apple has shown such patience in sticking with this carrier.

Overall, though, I think this news conference is all about reframing the narrative of this thing, so that the story is being told the way Apple wants it to be told. So we'll hear about how great the product is, the record-breaking sales, the fact that most users are having zero problems and many are reporting better reception than with previous models.

Then we'll hear about Apple's commitment to its customers and some kind of plan to make people happy -- store credit, or free bumpers, or hardware swaps, and/or an extended return period. The message here is something like "We are listening, and we are going to make this right."

We'll hear a detailed analysis of the antenna issue by someone other than Steve: someone with expertise in this area who will try to put the issue in a larger perspective. Come to think of it, this will probably come sooner in the conference, with the part about "However, for those few customers who are having problems ..." afterward.

I doubt there will be a "one more thing" announcement, or any other distraction from Topic A. Apple wants to appear focused, forthcoming, and decisive. I bet everyone involved has been rewatching the video of the 2007 (?) news conference when the company announced a price drop for the original iPhone, which caused quite a flap at the time, but is now regarded as a PR triumph, I think.
 
He's being vague so if something else happens he can say 'I told you so'.

1 minute after the tread started and you got it 100% right!

Congrats, I can't agree more.

In these times all that counts is being the first on the "internets". And most of the bloggers and analysts simple know nothing. Their business is to just post something and hope to be right or if they can't be right then be the first. Who cares about facts or content?

There should be a tax on wrong or futile comments from bloggers or analysts. The deficit would be gone in a week........
 
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Yes definitely a verison iPhone LOL. If they did it would be a great way to get back at AT&T for canning unlimited iPad data after two months. The iPhone might be an issue but AT&T is more of an issue you dint hear people from the other launch countries bitching about dropped calls
 
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Oh also that guy who bought their stolen phone is ****ed because apple can indirectly blame the stolen prototype for the bad antenna by saying it couldn't be adequately tested and now they will have exact monetary figure of how much those damages were
 
They're going to blame it all on AT&T and break exclusivity... ;)

I'm right there with you. I think they are going to politely point to AT&T network issues over the years due to the high demand of the device. I think they are then going to open it up to T-Mobile and the big todo will be Verizon availability by the winter season.

I'm just guessing.
 
My guess is apple blames AT&T and announces a Verizon iPhone for Christmas 2010. This would fix the reception issue since all people would want to talk about is the new iPhone and it would also shoot their stock through the roof. Apple is not going to announce bad news just days before their earnings call, if it were bad news the event would be next Friday.
 
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