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Gruber did not say what you are saying. Here is what Gruber said:

“The fiasco is that Apple pitched a story that wasn’t true, one that some people within the company surely understood wasn’t true, and they set a course based on that.”

Gruber accused Apple leaders of lying. That is well beyond promising something that “hasn’t come to fruition.”

What you said about Apple promising and not delivering is factual. Gruber accusing them of lying is not factual — it is unsubstantiated speculation that is a personal attack on the veracity and integrity of people who’ve shown Gruber grace for decades and yet he found it easier to attack them than giving them the benefit of the doubt.

This is not attacking Gruber who I admire — even though I believe he crossed the line from criticism into unjustifiable and ultimately self-sabotaging disrespect — it’s stating the facts.
But they did lie and based their iPhone marketing on the lie. **** their grace. Anyone who has experienced the limited evolution of Siri should have known that Apple could not deliver on its AI promises in 2024 or 2025. I've seen no evidence that they can deliver in 2026 as well.
 
Those interviews sucked anyway, I like Craig’s personality but nobody from Apple said anything even remotely interesting
 
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It’s funny talking about political cultist. Gruber is the biggest political cultist, heck. He lost it with his bitterness in past 7-8 years. Honestly Apple is the least of the concerns for Gruber.
Me thinks you know not the meaning of political in my comment. T word isn’t allowed here now😏
 
Apple doesn't walk into a room where it doesn't control the narrative. Ever.
What company doesn’t? If you don’t like the company and how they do business then quit buying their goods and services. JObs started this eons ago and everyone is still complaining.
 
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What company doesn’t? If you don’t like the company and how they do business then quit buying their goods and services. JObs started this eons ago and everyone is still complaining.
What if he likes (like me) Apple's products but doesn't like (like me) Apple's anticompetitive behavior and unprecedented greed?
The goal of every company is to earn money for their stakeholders - to take as much money as possible from clients. And the goal of customers is to choose product of one company (due to their liking) and enjoy anticompetitive actions against the company which will result with even better products at the end of the day (more competition - better products).

BTW. Neither klh990 (I suppose) nor Apple (cause greed - money is good) wants klh990 to stop using iPhone. Even if he's complaining about Apple. Apple doesn't care, anyway.
 
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People should not be buying on the promise of future features. Things change fast in tech and they would most likely have been sued if they released a flawed product.
It's not even a promise; it's a lie. The feature will be delayed for at least 18 months when it's released, and will likely not be available for the iPhone 16 because of the 8 GB RAM instead of 12 GB in the 17.
 
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From your comments I suspect that you would have only promoted personalized Siri if you believed it was progressing adequately and you were confident you could ship it. If so, why is it easier to believe that Apple lied than to believe that they mistakenly thought they could ship it in the estimated timeframe?

If they were lying it would be idiotic to promote something they knew they couldn’t ship. The people who brought us this miraculous device I’m using to reply to this thread are not idiots. The whole they were lying perspective makes zero sense.
Yes, absolutely. I don’t think they should be promoting shoddy, half-baked software and basing their marketing campaigns around it. And when there’s no live demo, just a polished concept video, followed by a full-on ad campaign that later gets pulled, that’s not just a timeline slip. That’s calculated hype, especially when they're clearly trying to catch up in the AI race.

I’m not claiming Apple’s engineers are idiots. That’s not the issue. The issue is leadership and marketing knowingly choosing to promote features that weren’t remotely ready, and yes, it absolutely gives the impression of dishonesty, especially given Apple’s track record with Siri and software in recent years.

It’s easier to think they lied because they’ve done this dance before. Siri has been mediocre for over a decade, with constant promises of improvement that never really land. Apple has been slow out of the gate here, and they needed a headline moment, so they overpromised. Again.

I’m of the mindset that great companies under-promise and over-deliver. Apple used to be the best at that. But with Apple Intelligence, it feels like the opposite, and the skepticism is earned.
 
Yes, absolutely. I don’t think they should be promoting shoddy, half-baked software and basing their marketing campaigns around it. And when there’s no live demo, just a polished concept video, followed by a full-on ad campaign that later gets pulled, that’s not just a timeline slip. That’s calculated hype, especially when they're clearly trying to catch up in the AI race.

I’m not claiming Apple’s engineers are idiots. That’s not the issue. The issue is leadership and marketing knowingly choosing to promote features that weren’t remotely ready, and yes, it absolutely gives the impression of dishonesty, especially given Apple’s track record with Siri and software in recent years.

It’s easier to think they lied because they’ve done this dance before. Siri has been mediocre for over a decade, with constant promises of improvement that never really land. Apple has been slow out of the gate here, and they needed a headline moment, so they overpromised. Again.

I’m of the mindset that great companies under-promise and over-deliver. Apple used to be the best at that. But with Apple Intelligence, it feels like the opposite, and the skepticism is earned.
I understand the frustration with Siri — It is the worst Apple product experience I’ve had, largely because of its inconsistency, as well as Apple setting high expectations with Personalized Siri and then completely flubbing it. However, I’m not prepared to accuse them of lying because the people involved have earned my respect as serious professionals and decent human beings and I’m inclined to give them the benefit of the doubt. I know others feel different so I’m only speaking for myself.
 
As usual with Apple, either you're one of their most favored journalists, or you're out. Not much in between or independence is allowed. If they thought his article was incorrect, what better time than to go on his podcast during WWDC and present their side of the story?

Edited to add: I didn't know that some of Gruber's content may end up being part of that shareholder lawsuit, so that may be a factor here, didn't realize that.
 
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Semantics. Sure, under-delivering isn't the same as lying, but Apple really blurred the line. The criticism is still fair, even if some see Gruber as coping.

At WWDC, they only showed the safest, most basic stuff. The big "personalized Siri" upgrades were pure vaporware nothing functional. No live demo, just a concept video. Then they ran a commercial hyping those same unfinished features... and quietly pulled it from YouTube.

Not technically lying, but pushing features that don't exist yet absolutely hurts Apple's credibility. You can only overpromise so many times before people stop buying it.
Valid points that I completely agree with. You’ve just demonstrated that there’s a way to state disappointment with someone failing to meet a commitment without resorting to calling them a liar. An experienced writer like Gruber knows how to do this, but instead chose to accuse specific Apple leaders of lying. That is not factual. It’s opinion. And that opinion spoke volumes of what Gruber thinks about people he’s had a decades relationship with. Choosing not to grant Gruber the privilege of an 11th year of WWDC interviews was not petty — it was an act of self respect.
 
As usual with Apple, either you're one of their most favored journalists, or you're out. Not much in between or independence is allowed. If they thought his article was incorrect, what better time than to go on his podcast during WWDC and present their side of the story?

Edited to add: I didn't know that some of Gruber's content may end up being part of that shareholder lawsuit, so that may be a factor here, didn't realize that.
Please look at Federico Viticci’s criticism of Apple over the years — it’s been consistent and sometimes grating, but it never crossed the line to becoming personal or vulgar. Federico was granted a wwdc interview, Gruber wasn’t. Do the math.
 
Frederico was denied the M4 iPad Pro review unit because of the hybrid headless MacBook Air he made along with his criticism.
 
Yes, absolutely. I don’t think they should be promoting shoddy, half-baked software and basing their marketing campaigns around it. And when there’s no live demo, just a polished concept video, followed by a full-on ad campaign that later gets pulled, that’s not just a timeline slip. That’s calculated hype, especially when they're clearly trying to catch up in the AI race.

I’m not claiming Apple’s engineers are idiots. That’s not the issue. The issue is leadership and marketing knowingly choosing to promote features that weren’t remotely ready, and yes, it absolutely gives the impression of dishonesty, especially given Apple’s track record with Siri and software in recent years.

It’s easier to think they lied because they’ve done this dance before. Siri has been mediocre for over a decade, with constant promises of improvement that never really land. Apple has been slow out of the gate here, and they needed a headline moment, so they overpromised. Again.

I’m of the mindset that great companies under-promise and over-deliver. Apple used to be the best at that. But with Apple Intelligence, it feels like the opposite, and the skepticism is earned.
Well said. And a great example of sticking to the facts and avoiding personal attacks while expressing a very critical perspective. Gruber could have done the same thing, but chose to cross the line and make it unnecessarily personal and ugly.
 
Frederico was denied the M4 iPad Pro review unit because of the hybrid headless MacBook Air he made along with his criticism.

Really? Did he say that somewhere?

I had to unfollow him as he went FULL BLOWN AI SHILL ... like did a 180 so fast it would make a fighter jet jealous.
 
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