Yes, absolutely. I don’t think they should be promoting shoddy, half-baked software and basing their marketing campaigns around it. And when there’s no live demo, just a polished concept video, followed by a full-on ad campaign that later gets pulled, that’s not just a timeline slip. That’s calculated hype, especially when they're clearly trying to catch up in the AI race.
I’m not claiming Apple’s engineers are idiots. That’s not the issue. The issue is leadership and marketing knowingly choosing to promote features that weren’t remotely ready, and yes, it absolutely gives the impression of dishonesty, especially given Apple’s track record with Siri and software in recent years.
It’s easier to think they lied because they’ve done this dance before. Siri has been mediocre for over a decade, with constant promises of improvement that never really land. Apple has been slow out of the gate here, and they needed a headline moment, so they overpromised. Again.
I’m of the mindset that great companies under-promise and over-deliver. Apple used to be the best at that. But with Apple Intelligence, it feels like the opposite, and the skepticism is earned.