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The eighteen-person team hasn't seen a single member leave for fifteen years

All jokes aside. I think it is a bad idea to have a design team that has been so static for almost a generation.

I'm pretty sure several members of the team play the role of devil's advocate. Tearing the project a new one every way possible to gauge if it's truly viable. If the rest of the team can overcome the objections to moving forward the project continues. If not, it becomes One of Nine.

Personally, I'd take Seven of Nine.;)

/gives self a nerd wedgie
 
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Quote:
The eighteen-person team hasn't seen a single member leave for fifteen years

All jokes aside. I think it is a bad idea to have a design team that has been so static for almost a generation.
I thought that at first too, but I would imagine a group of 18 people encouraged to be creative and imaginative by Jobs and Ive, would be able to stay fresh and innovative. 18 people is a pretty big team if they are all able to speak their minds freely and to try and fail with many designs.
 
He needs to quit whining about getting copied and ripped off. That is just a fact of life. Keep the patens coming and the attorneys busy and keep innovating. That's all you can do. Keep smiling at their jealousy. :)

Artists care about their work being ripped off. It's why they're artists, because they're passionate about what they do. If they didn't care about others stealing their designs, and said only "let the lawyers work it out" then they probably wouldn't be any good at what they do.
 
"There are 9 rejected ideas for every idea that works." Lesson to Samsung: get rid of the half-baked concepts and ideas *before* you get to production.

Jeez. Someone had to lower the thread to Samsung bashing. Can we just leave it alone for even one article?

No, it's a pathological idée fixe that haunts the true believers.
An amazing Pavlovian eruption no matter what the stimulus.
Does not even need a Samsung reference in a story to be triggered.
Kind of like a Mac fetish.
 
It almost sounds as if they believe whatever product comes through this tough process will succeed. However, I still have doubts about the watch. I'm not sure a touch-screen watch (with marketing and pricing as an upscale "timepiece") fills a need in a world where touch-screen phones exist.

There's a difference between a project coming into the design department and making sure it leaves with a good design....and a project actually created in the design department. Not sure this type of design department (without Jobs) is really in touch with the user experience.

I get the feeling that the desire for a new product at Apple outweighed the actual need for a new product. Or rather that the watch should not have been that next product. The core needs of a timepiece were sacrificed in favor of the existing phone experience.

I would rather have seen a real Apple TV or Apple home phone or other accessories.

Damn, I'm glad you don't work for Apple.
 
We shouldn't be afraid to fail - if we are not failing we are not pushing.

In my life, I've found that I always learn more from my failures than my successes. And, if I'm perfectly honest with myself, all my successes have been the result of lessons learned when I've failed.

Ive Gets IT!
 
Quote:
The eighteen-person team hasn't seen a single member leave for fifteen years

All jokes aside. I think it is a bad idea to have a design team that has been so static for almost a generation.

And yet I think an honest assessment would be that there team has done better than ANY other comparable team anywhere in the world today, perhaps in all history. Which suggests that maybe naive "add some fresh blood" thinking is, just that, naive...

Microsoft had their infamous "stack ranking" system that resulted in pretty rapid turnover --- how's that helped their design (or, for that matter, the rest of the company?)

----------

I get the feeling that the desire for a new product at Apple outweighed the actual need for a new product. Or rather that the watch should not have been that next product. The core needs of a timepiece were sacrificed in favor of the existing phone experience.

So you think the future of watches is centered on "the core needs of a timepiece"? Do you also think that the future of phones is centered on ever better microphones, speakers, and dial controls?

The Apple Watch is a watch in the same way that the iPhone is a phone --- both are PRIMARILY computers which do a ton of things, only ONE of which is captured by the name.
If it makes you happier, call it the Apple Wearable rather than the Apple Watch...
 
Every team needs new people to generate fresh ideas. I don't think it's good for the design process to have the same people working year after year.

I'm glad i don't work for you, no loyalty to people who spend half of their lives putting in all creative effort just to be release later on.

P.s. Fresh people don't mean fresh idea. It's your desire to learn and improve with new things that generate fresh ideas.
 
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Gah! I used to work next door to the Design Museum. Nothing like this ever happened while I was there, until my office chose to move to Islington.
 
Here's a few quotes that were left out:

"If a design overheats and throttles the GPU so hard it performs worse than the previous generation, then that's the price of beauty. Nothing is free, deal with it!"


"Form is paramount, ergonomics are for dork engineers. If a user must give his computer a reach around to access an SD Card reader, then that is the price of thin."

"If a user can access the diabolical innards of a design, then it is a failure. The ultimate goal is a perfectly sealed disposable computer, because we here at Apple love the environment and want to change the world!"
 
Melissa: “We have a saying here at Clovis: Dare to fail.”

Veep: “Well then, that’s a job well done!”
 
He needs to quit whining about getting copied and ripped off. That is just a fact of life. Keep the patens coming and the attorneys busy and keep innovating. That's all you can do. Keep smiling at their jealousy. :)

Agreed. Ive needs to look to the Beatles for inspiration. They were copied as well, but since they were always onto something new it didn't matter. Same could be said for any great band, but the Beatles have so many stylistic eras that they are the best example.

However IMO Ive needs to be put on a leash and answer to engineers at least sometimes. Too many of his designs compromise functionality because thinner. "Thin" is Ive's only trick and he applies it to everything without further thought - the sign of an inferior designer who has risen far above his talent level.
 
You don't think it's a little bit broken?

They've got a $660 Billion Market Cap!
You can't really argue with that kind of Market Success.

I just worry that Secrecy (Hence the need for this site), which was a major part of the Apple Formula is lost and will profits follow?

You can just imagine Samsung saying:
  1. Get me profiles on the :apple: 18 person design team.
  2. Now get me 18 similar candidates and let's stick them in a lab which is a replica of the one at 1 Infinite Loop.

With all these interviews, Competitors will follow the recipe.

:)
 
Fear of failure leaves so many people paralyzed. Don't be afraid to fail, but be brave and dare to dream! Sounds like such an overused trope, but so much more would get done if people really acted this way. :)

The challenge is that in most companies, finance has an excessive influence over management decisions, a trend driven by Wall Street. This emphasis on finance inevitably focuses on short term gains over long term investments; cost cutting over investment in meaningful innovation. This in turn places a very high cost on failure, creating a disincentive for creativity and innovation.

Apple is a rare exception to this rule, which is a key reason why they've had such a tumultuous relationship with Wall Street analysts. And yet their strategy has paid off many times over in the long run, for both investors and customers.

Sadly there is little recognition of this in the world of business or education, and universities continue to churn out dimwitted MBAs trained to think that business is all about maximizing profits as quickly as possible and then moving on to the next opportunity, with little regard for customers, employees, or a company's long term survival.

Clayton Christensen, Harvard Business School professor and author of The Innovator's Dilemma, has a great talk on this phenomenon and its effects on job growth and the economy:
https://www.youtube.com/watch?v=_ukREOADEKM
 
You don't think it's a little bit broken?

$182 Billion of revenue in 2014 says no.
$39.51 Billion of profit in 2014 says heck no.
User experience says a little broken, but it may not be the design team's fault. What do you think? I do know that they they need to fix handoff (I can't get it to work despite haggling for an hour with it).
 
Corporate failures vs entrepreneurial failures

With the heavy armoury failures can be tolerated inside big corporations but start ups such failure rates can be really really tough, though what is success vs failure is a relative for each !
 
If the consequences of failure weren't so dire a lot of people would probably risk failure more often.

Absolutely true. We are all taught from a very early age to avoid failure at all costs, "Failure is not an option!" is practically the slogan of the "American way". Pathetic!
 
They've got a $660 Billion Market Cap!
You can't really argue with that kind of Market Success.

I just worry that Secrecy (Hence the need for this site), which was a major part of the Apple Formula is lost and will profits follow?

You can just imagine Samsung saying:
  1. Get me profiles on the :apple: 18 person design team.
  2. Now get me 18 similar candidates and let's stick them in a lab which is a replica of the one at 1 Infinite Loop.

With all these interviews, Competitors will follow the recipe.

:)

IF THAT HAPPENS, I'M EVEN MORE HAPPY BECAUSE now there'll be better products and Apple will be pushed to compete with an actual competitor instead of just a copy cat.
 
.We shouldn’t be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

Interesting. When looking at Yosemite design decisions one has to wonder how he thought that it is working ?
 
So give us the xMac already and see if it makes it or fails!

Even if it fails I'd at least have a Mac like I really want since it would be the only Apple product I'd camp outside a Apple Store for.
 
So you think the future of watches is centered on "the core needs of a timepiece"? Do you also think that the future of phones is centered on ever better microphones, speakers, and dial controls?

The Apple Watch is a watch in the same way that the iPhone is a phone --- both are PRIMARILY computers which do a ton of things, only ONE of which is captured by the name.
If it makes you happier, call it the Apple Wearable rather than the Apple Watch...

I think in a world where the phone has already gone through the transformation to a touch-screen computer...and in a world where they still want you to keep that touch-screen phone in your pocket...a touch-screen watch doesn't make sense.

Especially an "upscale" touch-screen watch, where, when you put your arm down to your side, no one can see what digital "face" you've chosen to personalize your timepiece with. All they see is a blank screen. And adding your watch to the list of things to charge at night seems like a non-starter.

If you have to charge "wearables" every night like a phone, I'm not sure the world is really ready for wearables. The core "needs" of a modern watch would be fitness/health related. In other words, sensors. The solution should not have included a touch screen which hampers battery life and compromises durability.
 
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