So we all know that Jony Ive is greatly inspired by Dieter Rams' designs at Braun. But when looking at watches, we can see that Jony used to wear an Ikepod: With Jony Ive's fondness of Ikepod and the fact that Marc Newson just joined Apple, to me it's very clear where Apple got its inspiration from: Just look at how the strap is connected to the case (especially the middle photo), its exactly like the Apple Watch Sport. The circular watch face in a rectangular case, the retro look of the case, etc. If you know the back story of Jony Ives relation with Marc Newson (the designer of this watch) and if you compare the look, style and feeling with this Ikepod Manatee, the inspiration is very very clear. Just look at how vastly different all Android Wear watches look, Apple could have gone with anything, but they went for this look. Also, Marc Newson joining Apple just before the keynote.... I think they didn't want to let people know earlier as everyone would have dived into Marc Newsons past design projects to get cues for the Apple Watch.