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Jony Ive Gets Title Change, Now Senior Vice President of Design

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Apr 12, 2001
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Following the launch of the Jony Ive-led streamlining of the iOS user interface, the designer himself has seen his job title receive a redesign as well. Ive is now the Senior Vice President of Design at Apple; previously, he was SVP of Industrial Design.

jonyoldnew.jpg
Jony Ive's Biography Page from Apple.com (Old: Left)​
Ive received a promotion of sorts back in October when he was put in charge of Human Interface teams -- software design -- in addition to his previous duties as head of Industrial design (via 9to5Mac).

Article Link: Jony Ive Gets Title Change, Now Senior Vice President of Design
 
Article Link
https://www.macrumors.com/2013/06/17/jony-ive-gets-title-change-now-senior-vice-president-of-design/
That was Jony's intention all along. His title was too long, so he fought with Scott Forstall just so he can shorten his title.
 
Forstall's wringing his hands somewhere
 

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I guess the elimination of "industrial" gives the title more universal duties. Rather than manage hardware with extra software duties, he's official in charge of the entire package. Makes sense.

It's amusing to read all the negative comments about the look of iOS 7. So many people were clamoring for Ive to bring a new look to the iPhone software. I think he's done well so far (well, him and marketing...), but many others don't seem to like it. I'm not sure there was any way for Ive to design something that would make everyone happy. It would be either too much like Android or too much like a jailbreak or too much like Palm.... All I want is an OS that's simple and intuitive. If Ive can deliver that and make it visually pleasing, I'm happy.
 
6 Months and he already consider himself a senior UI Designer.

Can't be more humble than that ...
 
Boomish69 said:
If Ive is Vice President of design who the hell is president of design?
Click to expand...

Apple's top tier corporate hierarchy is a bit different. Tim Cook is the only chief officer (CEO), followed by 9 SVPs (and then VPs, directors, etc.).
 
Usability is more important than design

If iOS7 is the future of OSX, we are in serious trouble.

Putting the marketing team in charge of UI design...well there's not much more to say.
 
Pretty sure his title is Sir Jonathan Ive. Do the US recognise knighthoods?
 
Good for him. iOS 7 looks fantastic. By the time it ships it will be much better. Haven't been this excited about an iOS update in years!
 
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