But as an old school mac guy, for me design is a plus, but what really matters is the magical experience when using the operating system. I like the way the mac just works, intuitively, no instructions needed. I like to be able to be productive without worrying about the computer.
I think design is just as important as the user experience. There's no reason a piece of technology can't be a piece of modern art as well as being functional.
There is an old food saying "you eat with your eyes". And it's true good looking food makes you want to eat it. And the same with technology I believe. A good looking tech gadget makes the person want to use it. So to me form is just as important as function.