Jony Ive on How Product Naming Influences Design Philosophy

Discussion in 'Mac Blog Discussion' started by MacRumors, Feb 19, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Just a couple days after a clip of Jony Ive's appearance on BBC's Blue Peter was revealed, journalist Tom Davenport (via CNET) says he's found an insightful portion of the clip that was cut out. In the new segment, Ive talks about how product naming philosophy can affect the design process.
    As mentioned previously, Ive was a fan of Blue Peter while he was growing up and talks about a design he saw on the show that's stuck with him over the years. This is just another look at Ive's design process, which he's started talking about more and more over the years as Apple's profile has risen and as Ive and his team have received more accolades, which includes his knighting last May.

    Last October, Ive was promoted to head of the Human Interface team and is playing the Steve Jobs role at the company. Former Apple employee Loren Brichter, who went on to create iOS game Letterpress, had said he was excited about Ive's new role because of how he could possibly apply his design philosophy to iOS.

    Article Link: Jony Ive on How Product Naming Influences Design Philosophy
  2. sshhoott, Feb 19, 2013
    Last edited: Feb 19, 2013

    sshhoott macrumors 6502


    Feb 6, 2010
    Just this video shows how much thought Jony puts into design. Critics can say that Apple is loosing its ground in OS X or iOS is becoming dated. But design is the only thing about Apple that has never been criticized. That's how good it is. Jony is Apple's greatest remaining soul.
  3. komodrone macrumors 6502

    Apr 26, 2011
    when I think of iPads, I think of futuristic female toiletries
  4. Sneakz macrumors 65816


    Jul 17, 2008
    Toronto, Ontario, Canada
    That's something I never would've thought about.
  5. BlazednSleepy macrumors 6502a

    Apr 15, 2012
    I never realized how down to earth and sweet this guy is. I figured that being apart of on the biggest corporations in world would mess with his ego. Good for him. Can't wait to see his take on software design.
  6. TMar macrumors 68000


    Jul 20, 2008
    OMG Apple is going to make a lunchbox... The iBox! Front page tomorrow.
  7. notjustjay macrumors 603


    Sep 19, 2003
    Canada, eh?

    Your app for managing and backing up your smartphone contacts and apps, sync all your photos, and download e-books.


    The device you use to browse the web, access social networks, send text messages to your friends, check the weather, play games, tether your computer...
  8. maxosx macrumors 68020

    Dec 13, 2012
    Southern California
    He's smart, experienced, and very well paid. He should be creative, it's his job. It's time for a fresh new "look" we'll see what he does.
  9. buysp macrumors 6502

    Feb 12, 2013
    Sydney, Australia
    To use an American term. Jonny "it's time to step up to the plate" son! in relation to iOS 7
  10. sitsonthefence macrumors member

    Jul 23, 2012
    London, UK
    I'd buy one of those. And a mini version.
  11. notjustjay macrumors 603


    Sep 19, 2003
    Canada, eh?
  12. iMikeT macrumors 68020

    Jul 8, 2006
  13. slicecom macrumors 68020

    Aug 29, 2003
    Toronto, Canada
    You're stupid if you buy 1st gen. Wait for the retina iBox.
  14. Pakaku macrumors 68000


    Aug 29, 2009
    Case in point.
  15. lolkthxbai macrumors 65816


    May 7, 2011
    Weren't you watching and listening? He wouldn't use the word "box" in the name :cool::apple:
  16. Northgrove macrumors 65816

    Aug 3, 2010
    Today I learned why Apple wouldn't release an iBox even if they planned to release an iOS-powered lunch box. Seriously though, interesting interview. :)


    This changes everything.
  17. Weerez935 macrumors regular

    Dec 13, 2012
    The worlds most advanced lunch pail.
    Integrated calorie counter and fitness planner.
    Messages and Twitter integration: connects to other iLunch devices and shares what they are eating, " Sally we know you had a third snack pack".
    Gatekeeper- will not allow anything over 450 calories into the iLunch device.
    And finally lunch automation: it mixes your mio flavor drink for you.

    And it's only 400$.
  18. tkermit macrumors 68040


    Feb 20, 2004
    I think his point is rather more subtle than how you should name your products. As I understood him, he suggests being careful what words you use in the design process so as to not get caught up in predefined notions of what certain words represent. You still might end up calling your end product the "magical lunch box" even if it looks like no lunch box you've ever seen, just as you might end up calling your hand held touchscreen computer a "phone".

    Don't know if it's the best example in this context, but I'm kind of reminded of some of the early hard-drive based MP3 players right around the time the first iPod was released, that looked like portable CD players for some reason:
  19. davidjearly macrumors 68020


    Sep 21, 2006
    Glasgow, Scotland
    This is exactly the point Ive was making.

    He didn't say that he would avoid naming a finished product around it's styling and or functions.
  20. numlock macrumors 68000

    Mar 13, 2006
    havent there been plenty of critics of the similar design of the last few iphones and the new imac?

    and i have no who controls that but whats with the everchanging nano?
  21. designgeek macrumors 65816


    Jan 30, 2009
    This man is a genius. What I wouldn't give to have a one hour conversation with him.
  22. macs4nw macrumors 601


    Available in black/slate or white, and in 32 or 64 bite versions.
    A rumored 'Mini bite' version will be offered for Lent, and discontinued after Easter. :D
  23. sshhoott macrumors 6502


    Feb 6, 2010
    You're kind of right. For the iphone, Apple may have something new and refreshing coming up for the iPhone. But the main criticism for iPhone 5 is not the actual aesthetics and functionality of design, its the dated iOS and lack of a big screen with a proper aspect ratio (instead of just tall). Also, I believe, the new iMac is criticized mainly for the performance hit (5400RPM HDD) it took from the thin design and the resulting inaccessibility, not the actual design itself. So these issues are indirectly related to design but mainly have to do with hardware engineering, but damn they still look so good.
  24. everything-i macrumors 6502a

    Jun 20, 2012
    London, UK
    Unfortunately by the time he took over UI design iOS7 would have been pretty far along so I suspect there will not be much of Ive in it. iOS8 is going to be the one greatly influenced by him so it will be interesting to see the direction this goes over the next couple of years after he has had time to build a UI team aligned with his design ethos.

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