I have to confess, when you put it like that, I regret referring to advocates as snobs etc. True, they range past $8000, but passing them down adds additional meaning, value and longevity. The price point will be interesting, I'm sticking with my $400 estimation.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Jony Ive On iWatch: Switzerland is in Trouble
- Thread starter MacRumors
- Start date
- Sort by reaction score
I have to confess, when you put it like that, I regret referring to advocates as snobs etc. True, they range past $8000, but passing them down adds additional meaning, value and longevity. The price point will be interesting, I'm sticking with my $400 estimation.
What an idiotic stupid statement. A Swiss watch is a piece of fine craftsmanship, not some industrial gadget crap made in a slave dungeon in China.
How many customers will be Swiss watch industry lose because of Apple: 0
Yep it's time to sell my two year Rolex for the iWatch can't wait to get it.
You guys must get furious when you hear knock knock jokes.
Ive doesn't seriously think that, it's probably something said tongue-in-cheek or dream't up by the marketing department.
The Casio digital watch didn't kill the designer watch market despite costing pennies and doing the job it's designed for better. The iWatch will be for hipsters and tech nerds, completely different markets. It has potential to get more mainstream but is much in the same mold as Google Glass. Potential there but not going to replace designer goods at dinner parties etc...
The Casio digital watch didn't kill the designer watch market despite costing pennies and doing the job it's designed for better. The iWatch will be for hipsters and tech nerds, completely different markets. It has potential to get more mainstream but is much in the same mold as Google Glass. Potential there but not going to replace designer goods at dinner parties etc...
I actually think they will be doing fine.
The disruption will be smaller than when the quartz and digital watches came to the market. Swiss high end watches have evolved more and more into jewelry. Also - a swiss watch is something you can bequeath your son when you die. A smartwatch will never make it that long.
The disruption will be smaller than when the quartz and digital watches came to the market. Swiss high end watches have evolved more and more into jewelry. Also - a swiss watch is something you can bequeath your son when you die. A smartwatch will never make it that long.
If they do surprise us, I'll be truly amazed and never again say a bad word about Apple. Because, to date, I've not seen or read any great ideas for a wearable, no matter how crazy or off the wall. And every other tech company has brought out various smart watches that are all pretty ugly and very pointless. They're all creating a product for a problem no one has.
Personally, I think Apple with come out with a much better designed but equally pointless wearable.
hahahahahahahahahahahahahahahahahahahahah ROLF hahahahahahahaha what a total idiot hahahahaha
Yeah Jony, I am 100% certain the entire Swiss watch industry will be shaking in their boots with the iwatch announcement
Makes me feel ashamed to be British that stupid comment does.
Your slaughtering of the English language should make you feel even more ashamed!
NFC on the iWatch plus mobile payment could be interesting, no need to pull out my iPhone to pay, just place my wrist on the terminal. That I'd like. The only thing is it has to have a long battery life. I won't buy a watch that needs charging every day!
Not really, even before that a Swiss watch was something that would take a normal person many, many moons to work for and therefore totally out of reach. Swiss watches are totally unnecessary, just like Bentley, Ferrari etc.
This man does not agree that Switzerland is in trouble.
****************
Also we don't know for certain this is about the iWatch. People are just guessing again. This is just another article where the writer thinks it knows what Apple is doing based on a few poorly said comments.
If I had a dollar for every article written where the article writer thinks they know Apple better than Apple itself does, I'm be a very rich person indeed.
****************
Also we don't know for certain this is about the iWatch. People are just guessing again. This is just another article where the writer thinks it knows what Apple is doing based on a few poorly said comments.
If I had a dollar for every article written where the article writer thinks they know Apple better than Apple itself does, I'm be a very rich person indeed.
Well, Hamilton, Certina, Tissot, etc. are more mid-segment and also produce watches in lower segment. Point is, for the new generation up to current thirty-somethings, a traditional watch is no necessity. Will smart watches make a dent? In the long run, if the Swiss don't innovate, yes they will feel it. As for high end watches, demand will always be there. Will Swiss companies survive? Sure. Leica too survived, but they hardly make any profit.
Yeah Jony, Switzerland is in trouble. Try to compete that and come back later!
The UR-110 Torpedo by URWERK
His statement acts as an answer to Samsung's latest watch gadget. Someone had to save the day!
The UR-110 Torpedo by URWERK
His statement acts as an answer to Samsung's latest watch gadget. Someone had to save the day!
I find it amusing that most think Swiss watches are only those in the thousands of dollar price range. Swiss made watches vary from very cheap to extremely pricey. Apple targets the mid-range, $200-500. The price that people like me used to buy Swiss made watches.
Put the NFC on the bottom of the strap so you don't have to do some kind of weird contortion. But that would mean no exchangeable or cheap straps.
Don't be silly, thin is the new battery life, who cares if it lasts three hours if it's only a couple of mm thick! This is the new Apple way!
Why does it has to be a single great idea that makes the smartwatches popular? That's not what made the Iphone popular or how the consumer electronics market works normally. The smartwatch will get popular because of all the different things it can do, just like computers and smartphones. See my other post in the thread for some potential uses. It will probably not do something a smartphone can't do, but do some of those things more efficiently. Just like a smartphone does some things more efficiently in day to day life than a laptop.
Duh.
That is why the quartz and digital watch disruption was so severe. Because with it came a cheap alternative that was essentially just as good as a 10.000$ Rolex if not better. Therefor expensive watches became less of a necessity. That is why they have become more and more luxury and jewelry - their worth is not a functional anymore, it is more prestige and pretty craftmanship.
Well, that's not entirely true. Some of the Leicas are rebranded Panasonics with slightly upgraded sensors and lenses, all with a more premium housing. A bit similar to Vertu..
Unless the iWatch is also a piece of jewelry. Different models, different price points... No one knows that there's a single device to rule them all. With the different hand sizes of men and wonen, it also makes no sense.
I have heard from a reliable source, that the reason that Switzerland is in trouble is because Jonny Ive has redesigned the day. That's right, the day is now just 10 hours long, with 100 minutes in each hour. The whole of switzerland is basically just going to have to trash their watch industry and start again. Historical watches will become obsolete as they have to be replaced with the new time standard, which only apple will sell (until the 10th of September, when Samsung will copy them)
I'm sure Apple will get the wearable better than that Android junk put out there so far but just don't call it a watch or a hand timepiece cause its not one. Its just a display extension of your mobile device be it phone or tablet, it give you those few seconds advantage cause you don't need to pull it out of your pocket.
So its not a watch, its a wearable entertainment, communication device that happens to tell the time.
So its not a watch, its a wearable entertainment, communication device that happens to tell the time.