http://csocialfront.com/diary/scene-and-heard-jony-ive
Ive revealed his delight with the Apple Watch, which will be on sale early in 2015. The wrist is a remarkable place for lightweight interactions, and the Apple Watch is the beginning of a new and very important category of technology, said Ive. As soon as something is worn, people want to personalize it and so we are working to make it broadly appealing. We call it a watch, even though it could also have been called a phone or something else.
Ive said his team has been discovering new ways of using the watch, including as a gentle wakeup device that taps the wearer on the wrist. We have a child-like awe and curiosity about the watchand we know wearers will find many ingenious and artful ways of using this interactive object.