The bottom line is, Apple makes up whatever rules it wants. There’s nothing remotely “fair” about Apple’s rules. What makes ordering a bag of rice on Amazon any different from buying some V-Bucks? Apple has as much to do with that bag of rice as it does with the V-Bucks, yet they feel entitled to a cut of one and not the other. They force one company to use their payment system and let the other company use its own. Why? There’s no good reason.
Apple’s App Store rules are arbitrary and inconsistent, favoring certain companies over others. If I’m not mistaken, one can also buy some digital items through Amazon’s app as well. If Apple is entitled to 30% of V-Buck sales, why not 30% of the digital video game codes sold through Amazon’s app? To be fair, I’ve never bought a digital video game code on Amazon but there are clearly options for “PC Download” and “PS4 Digital Code”. Those aren’t physical goods.
And why is Apple entitled to a cut of V-Bucks and not my Uber ride? Why doesn’t Uber have to use Apple’s payment system? Because. That’s why. Apple said so. They’re trying to be everyone’s mommy and daddy these days anyway, and their nonsensical explanations for why some companies are exempt from rules or have different rules feels exactly like the parent when questioned. Because I said so. It makes no sense and eventually they will get their you-know-what handed to them in court over these unfair practices.