After over a year of using my Macbook Pro Retina 13" (Late 2013), here are a couple impassioned thoughts about my time with this product: Here is what I think. If you call yourself a pro, you better bring the power to up the ante. Don't act like a pro, if you can't handle pro things. My knight in shining armor, the effervescent Macbook Pro Retina 13", late 2013. When I bought it, I knew I bought something that promised long battery hours, better graphics performance, and an amazing display with unmatched detail. While most of the promises were kept, I soon realised that, whilst my new Macbook Pro Retina probably did outperform the previous generations of Macbook Pros in the same class, it wasn't really handling the tasks I was throwing at it pretty well. Now, some might think I am an idiot, rendering hyper complex scenes in Blender with gazillion polygons, UHD video files with 100+ effects layers and outputting 5x3m prints through Photoshop. No. Far from that. So very far. I am talking about the basic stuff. What is basic stuff? Looking at images (Admittedly, not just one, but many and some of them are in the higher resolution level....12mp. I don't ever want to think about 24mp or 36mp images.), using Lightroom for light editing and browsing (sometimes with approx. 5 windows open). Watching videos on Vimeo in HD has become a pain in the butt, too be quite frank. While watching, mostly it works well, but as soon as I re-scale the window or move it around, it looks like a slideshow and my Macbook "Pro" starts to bend its knees and go into a 'Forgive Me' position. I respond by saying: "My loyal knight. It's not your fault that they have given you the title 'Pro'. The king didn't know...or did he?" I understand Apple's crusade of simplification and the desire for minimalism. Thus, I also understand the move to cut down unnecessary product categories and the mission to focus on the things that really matter (Wait...did I just see a Apple Car outside my window?). What I don't understand is the decision to blatantly call this product a Macbook PRO whereas this, at best, is a perfectly reasonable Macbook. Yes, it has a unibody and it's made out of aluminium, But its performance certainly is NOT pro. Why did they do that? Increase sales? Make customers believe that they own something that only professionals use? Yes, I should have known better. My first Apple Laptop was an iBook. Then at some point, I owned the first Macbook Pro. Then came the unibodies. Then the Macbook disappeared. My previous Macbook Pro was a Quad Core 17" Macbook Pro and it was working like a beast. Next to my iMac Quad Core with 32gb ram, it was holding up pretty well. It calls itself 'Pro' and it does so rightfully. No doubt. At the end of the day, it was me, the long time Apple consumer, who didn't do enough research. Albeit admitting to my naiveté, I wish that Apple would bring back the Macbook without the 'Pro'. It just is a fairer and more truthful product category. I'm not saying that it doesn't deserve the 'Pro' label, it maybe just isn't there yet. Decrease the price, put a plastic shell around it and re-introduce the Macbook. I'm lovin' it, already.