Just a Studio Display with peripherals is more expensive than 27” iMac

[briko]

The $1799 entry-level 27” iMac came with a mouse and keyboard.

Add those same peripherals to the new Studio Display, and your going to spend $1857 before tax. And that’s if you choose the cheaper white color for the mouse and keyboard.

If the 27” does ever see a comeback, there’s no way I see them keeping the entry price. You used to be able to walk into an Apple Store and get a sub $2k mac with a 5k display, but I think those days are gone.

 

[TiggrToo]

The $1799 entry-level 27” iMac came with a mouse and keyboard.

Add those same peripherals to the new Studio Display, and your going to spend $1857 before tax. And that’s if you choose the cheaper white color for the mouse and keyboard.

If the 27” does ever see a comeback, there’s no way I see them keeping the entry price. Gone are the days of walking into an Apple Store and getting a sub $2k mac with a 5k display.

Remember, the Studio display isn’t just a display - it’s a ‘computer’ in its own right with an inbuilt A13 CPU, another 100 nits in brightness, Webcam and Speakers.

 

[briko]

Remember, the Studio display isn’t just a display - it’s a ‘computer’ in its own right with an inbuilt A13 CPU, another 100 nits in brightness, Webcam and Speakers.

Thanks, I am aware of this already.

Edit: actually I think we’d be giving it a bit too much credit to call this a ‘computer’ because you still need to plug it into a Mac (or iPad) to do any work.

This conversation reminds me of Apple’s “what’s a computer” ad campaign

 

[TiggrToo]

Thanks, I am aware of this already.

Edit: actually I think we’d be giving it a bit too much credit to call this a ‘computer’ because you still need to plug it into a Mac (or iPad) to do any work.

This conversation reminds me of Apple’s “what’s a computer” ad campaign

Hence the quotes around the word 'computer'... It's got enough smarts for it to be several steps above your average monitor.

 

[briko]

Hence the quotes around the word 'computer'... It's got enough smarts for it to be several steps above your average monitor.

My smart fridge is a ‘computer’ too, and I don’t need to plug it into a secondary device to use it.

Respectfully, I’m not sure what any of this has to do with my op, and I don’t want to get distracted. The stand-alone 5k display that Apple introduced is more expensive than the 5k all-in-one computer that they have retired. Sure, a few features of the display have been spec-bumped, as they should be. Technology advances, and nobody expects to buy yesterday’s tech with today’s dollars for a product that’s just been updated.

Please don’t mistake this observation for a complaint. I’m just stating the facts. Some consumers may be unhappy about this, while some shareholders (like myself) might not mind that Apple has introduced a potentially high-margin product. Additionally, I’m sure that modern events have played a role in recent pricing decisions as well.

Either way, I think this fact is relevant given that some users here might be holding out hope for an updated 5k 27” iMac. Apple introduced the 5k iMac in 2014 as an upgrade option. The following year, 5k made its way into the entry-level model. Over the past 7 to 8 years, I wouldn’t be surprised if more than a few consumers got used to purchasing them at those price points. Now, people are wondering if an upgrade path will be coming in that price range. Given the pricing of this display, I don’t think it’s going to happen. Hence my observation that the days of buying a 5k mac for under $2k are probably over. Only time will tell.