I have two iTunes accounts. One that I created when I lived in Germany. The other in the UK. The purchases I made on either are kept separate. Thus far not a huge problem, but since subscribing to iTunes Match rather irritating when it comes to reinstalling old app purchases. By making it impossible to consolidate European iTunes accounts is Apple in breach of European laws that guarantee citizens free movement? At first sight I said that law makers wouldn't challenge industry decisions, the I read about the enforced drop of roaming fees by carriers by 2014 within Europe. Now I'm not sure This is suppose to be a just for fun discussion. I think it's very unlikely that one of the areas covered by European law is the "free movement of iPhone apps" but it would be nice to be proven wrong.