Just had a nice chat that started with an online-chat inquiry as to what the ETF would be for my wife and I to leave AT&T. The online agent gave me the number, then suggested that he could offer me something to stick around. I said I was open to it and he called me and transferred me to a retention agent. The retention agent asked why I wanted to leave, I told him that T-Mobile is offering to pay my ETF, that they offer unlimited data (even though I have a grandfathered data plan with AT&T, but my wife only has 3GB), and that I would save money in addition to T-Mobiles free international data. He was very understanding and said that he had just heard about T-Mobile's plan today and that they hadn't been prepped on any response, but that he understood that it sounded like an interesting proposition. Without me asking, he offered me 6 months free texting ($30/mo x 6) and a $60 credit on my current bill. Never hurts to call. Just be nice, be patient, and don't be an ass hole. Just say you are looking into your options. I spent 15 minutes on the phone, and just made $960/hr.