(sorry, wanted to post this right away, move it if it's in the wrong place) Got there at 3 am, ended up being number 10, which they gave 10 cards out at 7am to let us leave to come back at 8am. At 8am, outside they came up to us one at a time to ask our cell number which they typed in a cell phone to find out eligibility, and wrote it down. Going inside, first 10, you went to the first available person, which was enough for everyone. The stuff they did outside wasn't needed, they did it just to find out problems before hand. Here's where it was different than I thought. (I'm existing customer) The guy asked my number, then asked for ID. Then scaned the code on the outside of the iPhone box, I sign on a digi pad for the contract, then I slid my credit card and signed for that, and I'm done. They didn't need to open the iPhone box. Just told me to go home, put in my old sim, unbrick it with iTunes. Also, I was one that used the loophole on Wed by borrowing a friends iPhone and activating it. They did not ask once about my existing phone, or if I had an iPhone, or for my sim card. Oh, only deals they had was some bundle with that new model of the Jawbone headset, car charger, and some iPhone case, it was hard to hear what the price was, something like $150. EDIT: also, remember to install 7.7 iTunes, 7.6 won't activate it.