So I've only had my Apple TV for a few hours and played around with it. Able to sync with my iTunes is cool. I rented a standard movie and it worked flawlessly. I think Apple is smart in going with internet downloads. Sony might have won the HD format war but I do not think this will be a Beta vs. VHS battle. Most people are happy with the quality of movies on regular DVDs and Apple HD's download (while not the best HD quality) is worthy enough for people to be satisfied. I think Apple TV will get traction soon. Youtube was a fun feature, especially when you are bored on the couch. I'm very happy with my purchase. I got the 160GB version, not sure if I even need this much space since the device had a USB slot to add more space but more hard drive space is always better for future protection. I just wished Costco was selling Apple TV V2....I think they were selling V1 for under $200 a while back but I haven't seen it online at costco.com or in store. Now, I have nothing more to buy from Apple. I am truly all Apple hardware out. Got the iMac, Macbook, iPhone, Mac Mini, Apple TV. Is there anything left to buy? mac pro is not even in the picture for me! I'll just have to wait for iPhone V2 whenever it comes out.